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(3) () NSS Learning and Teaching for the Tourism and Hospitality
Studies Curriculum Series: (3) Elective Part I: Introducing the
main concepts of Meetings, Incentives, Conventions and Exhibitions
through audio-visual resources : Speaker: Mr. H. K. Wong Project
Director, Creative Trend
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Copyrights
2011
Personal, Social and Humanities Education Section Education
Bureau 2011
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(CDI020110955)
Declaration Participants who have completed the half-day teacher
training programme (CDI020110955) organised by the Education Bureau
on 8 March , 2011 and 12 March 2011, have the right to use, copy or
disseminate the content of the training resources to their students
for educational purposes only in the participants school.
Participants will be liable to legal responsibility when the
training resources are disseminated in whole or in part and in any
form for commercial use or users of these training resources are
not the teacher(s) and students of the participants schools.
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(Index)-Day 1
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(Index)- Day 2
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(Definition)
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(Definition)(Event) Event management is the process by which an
event is planned, prepared, and produced. Source:
http://www.juliasilvers.com/embok.htm#The_Definition_of_Event_Management
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(Definition)Source: Julia Rutherford Silvers , (2007), Event
Management Body of Knowledge, CSEP
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(Definition)MICE(Meetings) (Incentives) (Conventions)
(Exhibitions)
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The Development of MICE in HK
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The Development of MICE in HK
More than 1,300 MICE events every year, bringing in 1.7million
people from overseas and 11 billion HK dollars in tourism revenue
MICE visitor arrivals exceeded 280,000 in Q1 2010. 30%-rise as
compared to the corresponding period for 2009.Hong Kong government
is said to have allotted HK$150million to promote its MICE industry
The Hong Kong Tourism Board anticipates hundreds of MICE events to
be held over the next three years in Hong Kong, attracting more
than 150,000 visitors to Hong Kong. Sources:
http://www.discoverhongkong.com/mice/eng/
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The Development of MICE in HK(The Competitiveness of HK)
(Strategic Location) (World-Leading Venues and Hotels)
(Professional Support Services) (Unique Attractions)
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The Development of MICE in HK
(Potential Competitors) (Venue) (MICE Training and
Education)
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Statistics by
ICCAhttp://www.tourism-review.com/icca-usa-and-germany-the-best-meeting-destinations-again-news2216
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Statistics by ICCA
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? How can Hong Kong consolidate and further develop its
competitiveness in MICE industry?
http://www.tourism.gov.hk/cgi-bin/tourism/search.pl?lang=eng&par=Yes&cat=0&vfmm=01&vfyyyy=2001&vtmm=12&vtyyyy=2010&category=0&query=MICE
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(MICE Event Management)
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(MICE Event Management)(Project Phases and Life Cycle)
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(MICE Event Management)Source: Julia Rutherford Silvers ,
(2007), Event Management Body of Knowledge, CSEP
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(MICE Event Management):(Time Management) (Activity Definition)
(Activity Sequencing) (Activity Duration Estimating)(Schedule
Development)(Schedule Control)
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(MICE Event Management)(Scope Management)(Scope Planning)(Scope
Definition)(Scope Change Control)
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(Pre Event Preparation)
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(Pre Event Preparation)
(Organization Structure)(Site Selection)(Budgeting &
Sponsorship)(Program Planning & Design) (Communication)
(Marketing)
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(Event Mission &
Objectives)(Stimulation)(Networking)(Continuous Education)(Product
Update)(Spread New Information)(Strategic Planning)
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(Organization Structure)
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(Organisation Structure)
(Organizational
Planning)BoardOfDirectorPersonnelDeptAdminDeptProjectMgmtDeptDesignDeptProductionDept
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(Organization Structure)(Organizational Planning)
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(Organization Structure)(Team Development)(Internal
Staff)(Contractors)
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(Leadership Skills)(Vision and Strategy)(Establishing
Direction)(Aligning People)(Communicating)(Negotiating)(Motivating
and Inspiring)(Influencing Organizations)(Overcoming Barriers to
Change)
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(Site Selection)
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(Site Selection)
(Macro Perspectives)(Accessibility)(Meeting & Exhibition
Facilities)(Accommodation Facilities)(Site Environment)(Extra
Conference Support)
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(Site Inspection)
(Micro Perspectives)(Crowd Control)(Floor Plan)(Loading
Bay)(Electric supply)
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(Floor Setting)
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(Floor Setting)
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(Floor Setting)
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(Budgeting)
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(Budgeting)(Cost Estimate)(Past Record)(Quotation)
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(Budgeting)(Quotation)(Procurement Planning)(Solicitation
Planning)(Solicitation)(Source Selection)(Contract
Administration)
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(Budgeting)(Revenue Estimate)(Continual Financial
Analysis)(Contingency Budget)
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(Sponsorship)
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(Sponsorship)(Venue)(Accommodation)(Transportation)
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(Sponsorship)(Sponsorship Solicitation)(Benefit)(Return)
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(Program Planning & Design)
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(Program Planning & Design)
(Breaks)(Gimmicks) (Networking Opportunities)(Core Programs)
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(Program Planning & Design)
(Logistic & Deployment Plan)
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(Communication)
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(Communication)
(Writing)(Listening)(Speaking)(Presenting)(Media
Relations)(Meeting Management)
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(Marketing)
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(Marketing)
(Direct Mailing)(Advertising)(PR Events)Press Invitation, Press
Release, Press Con(Sale Promotion)(Promotion trips) (Others
-Posters, Stickers & Banners)
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(e-marketing)(Website)http://www.chinaplasonline.com/CPS11/Home/lang-trad/Information.aspx(Email)E
letters
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(e-marketing)(Social networking sites)Facebook, Youtube,
http://www.facebook.com/home.php#!/hkbookfair(Mobile Phone
Apps)Iphone, Android
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(Event Management)
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(Event Management)
(Production & Setup)(Registration & Crowd
Control)(On-site Management)(Risk Management)(Clean-up)
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(Production & Setup)
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(Production & Setup)(Move in & Move Out)
THE 24th ITE / THE 5th ITE MICE ON-SITE MOVE-IN & MOVE-OUT
WORKING SCHEDULE
DESCRIPTIONRaw Space Exhibitor Standard Booth
ExhibitorContractors Move-inOfficial Contractor8 / 60830 1830N / A9
/ 60830 1800Non-Official Contractor8 / 61100 1830N / A9 / 60930
1800Exhibitor Move-in9 / 6 1000 1800Booth Decoration9 / 6 1100
1800Exhibits Move-inOfficial Forwarder9 / 6 0900 1800Non-Official
ForwarderPlease Refer to Schedule as Printed on Vehicle
PassMove-out13 / 6 1700 2100Cut-off of all Utilities13 / 6 1715
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(Production & Setup)(Floor Setting)(Design
Layouts)(Communication)
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(Floor Setting)
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(Design Layouts)
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(Design Layouts)
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(Design Layouts)
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(Registration & Crowd Control)
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(Registration & Crowd Control)
(Straight Registration)(Serpentine
Registration)(Signage)(Security Guards)
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(On-site Management)
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(On-site Management)
(Communications) (Internal Briefing Meetings) (Venue briefing
& document) (Contractor briefs & documents) (Smile)
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(On-site Management)
(Teamwork) (Roles and assignments) (Morale &
Motivations)
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(On-site Management)
(Logistic Management) (Event rundown) (Program rundown) (Special
program rundown) (Event Operations File)
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(Risk Management)
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(Risk Management)
Types of Risks(Financial Risk)(Management Risk)(Health &
Safety Risk)(Environmental Risk)
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(Risk Management)
(Documented Policies)Contract, Black & White(Legal
Arrangement)(Insurance)
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(Clean-up)
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(Clean-up)
(Move Out Time)(Transportation Arrangement)(Clean Up)
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(Post Event Follow-up)
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(Post Event Follow-up)(Financial Report)(Post-event Follow
Up)(Evaluations)
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(Financial Report)
(Final budget reconciliation)(Settlement of Payments)
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(Post-event Follow Up)(Thank you letters) (Database
consolidation / hand over (hard and soft copy))
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(Evaluations)
(Internal Evaluation Meeting)(Evaluation Research)
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(Conclusion)The aim of the EMBOK executive is "To create a
framework of the knowledge and processes used in event management
that may be customized to meet the needs of various cultures,
governments, education programs, and organizations."
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(MICE)(MICE)
:
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:
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(Reference)William J. O'Toole, Towards the Integration of Event
Management Best Practice by the Project Management Process,
University of Technology, Sydney Project Management Research Group,
The University of Sydney Julia Rutherford Silvers , (2007), Event
Management Body of Knowledge, CSEPGreg Damster,Dimitri
Tassiopoulos,Peter de Tolly,Wren Dry,Jurgen Gasche,Debbie
Johnson,John Knocker , Event Management: A Professional And
Developmental Approach(Second Edition)\\HKTB, HKTB Homepage,
visited 23rd March,2011Salim.ali (2011), Hong Kongs MICE industry,
an economic engine, Doing Business, General News eTN Staff Writer,
Hong Kong Tourism Board targets growth in MICE business with launch
of "MEHKPrudence Lui, Hong Kong calls for proper MICE training ,
TTG mice4hoteliers(2008), Top 20 best meeting & MICE
destinations, http://www.4hoteliers.com/4hots_nshw.php?mwi=4750,
visited 21th Feb,2011Mera Webb(2010), Best MICE Destination-ICCA,
http://www.merawebb.se/2010/06/02/best-mice-destination-icca/ ,
visited 21th Feb,2011TOURISM-REVIEW.COM(2010),ICCA:MOSTPOPULAR
MEETING DESTINATION ANNOUNCED, visited 21th Feb,2011
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(Further Readings)Badiru A. and Pulat P. (1995). A Comprehensive
Project Management; Integrating, Optimisation Models, Management
Principles and Computers, Prentice -Hall NJBerlonghi A.(1990).
Special Event Risk Management Manual, Bookmasters Inc. Ohio.Cleland
D. and King W. (1975). Systems Analysis and Project Management,
McGraw-HillCollins T. (1998). Crash : Learning form the World's
Worst Computer Disasters, Simon and Schuster London Cooper A.
(1999) The Inmates are Running the Asylum, Macmillan Computer
Publishing Indiana Crawford L. and Costello K. (1999) Towards A
Transferable Methodology For Managing Strategic Change by Projects.
In: Crawford, L. and Clarke, C.F.,(Eds.) IRNOP IV Conference -
Paradoxes of Project Collaboration in the Global Economy:
Interdependence, Complexity and Ambiguity, Sydney, Australia:
University of Technology, SydneyDinsmore P. "From project
management to enterprise project management" Australian Project
Manager June 1999 Vol 19 No 2Duncan W. (1996) A Guide to the
Project Management Body of Knowledge PMI Publishing North Carolina,
full text found at :
http://www.eniac.com/whitepap/project.htmFechner R. Event overlays
test management skills, Australian Project Manager, June1999 Vol 19
No2Goldratt E. (1997) Critical Chain, North River Press MA Jaafari
A.. and Gunaratnam D. A (2000) conceptual Model for Inclusion of
Soft Variables in Projects unpublishedJaafari A. (2000) Management
of Risks, Uncertainties and Opportunities on Projects, unpublished
Kerzner H. (1998) Project Management : A Systems Approach to
Planning, Scheduling and Controlling , J.Wiley NY, 6th
EditionKharbanda O.P. and Stallworthy E.A. (1983) How to learn from
Project Disasters Gower AldershotLeach L.(2000) Critical Chain
Project Management, Artech House MA Major and Special Events
Planning , A Guide for Promoters and Councils (1997) available
through www.dlg.nsw.gov.auMorris P. (1999)Benchmarking Project
Management Bodies Of Knowledge. In: Crawford, L. and Clarke,
C.F.,(Eds.) IRNOP IV Conference - Paradoxes of Project
Collaboration in the Global Economy: Interdependence, Complexity
and Ambiguity, Sydney, Australia: University of Technology,
SydneyMorris P.W.(1999) The Management of Projects : the new model
http://www.umist.ac.uk/CRMP/management_of_projects.htmO'Shea J. and
Madigan C.(1997) Dangerous Company, Nicholas Brealey Publishing
LondonProject Management Forum : http://www.pmforum.org/Safe and
Healthy Mass Gatherings Manual 2 Emergency Management Australia
(1999) DicksonSchuyler J. (1996) Decision Analysis in Projects, PMI
Communications North CarolinaTraffic Management for Special Events
(1999) Available through the Roads and Traffic Authority
www.rta.nsw.gov.asuTurner, JR (1999) The Handbook of Project-Based
Management McGraw Hill MaidenheadUSA Department of Defense Handbook
- work breakdown structure mil-hdbk-881 2 January 1998
http://www.acq.osd.mil/pm/newpolicy/wbs/mil_hdbk_881/mil_hdbk_881.htmWeiss,
J. and Wysocki, R (1992) 5-Phase Project Management - A Practical
Planning and Implementation Guide, Addison -Wiley, Reading MA
Woodford Folk Festival Operational and Site Management Plan 1997 -
Queensland Folk Federation Incorporated
800 flights a week between Hong Kong and major mainland cities.
50% of the worlds population living within five flying hours of
Hong KongMore than 60 airlines operate some 2,400 flights a week to
over 120 worldwide destinations. vast choice of over 150 hotels
ranging from super luxury to quality budget, providing more than
57,000 rooms. shopping spree in a tax-free environment more than
10,000 eateries ranging from gourmet restaurants to fun street
stalls a number of fun drinking, dining and clubbing areas like Lan
Kwai Fong, SoHo, Wanchai and Causeway Bay on Hong Kong Island
sightseeing and entertainment