콘텐츠 신흥시장 효과적 진입방안 조사연구 · 2012. 11. 2. · 제 출 문 한국콘텐츠진흥원장 귀하 본 보고서를 “콘텐츠 신흥시장 효과적

콘텐츠 신흥시장

효과적 진입방안 조사연구

이 보고서는 국고 사업으로 수행된 연구결과입니다.

본 보고서의 내용은 연구자들의 견해이며, 본원의 공식입장과는 다를 수 있습니다.

제 출 문

한국콘텐츠진흥원장 귀하

본 보고서를 “콘텐츠 신흥시장 효과적 진입방안 조사연구”의 결과보고서로 제출

합니다.

2012년 9월 30일

주관연구 기관 한국콘텐츠진흥원

연구 수행 기관 Entertainment Asia Network Inc.(EAN)

책임연구원 성임경

연구수행책임자 신항우

공동연구원 김성동

수행연구원 최정원

수행연구원 박현정

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목 차

제1장 콘텐츠 신흥시장의 정의와 개요 / 1

제1절 콘텐츠산업의 정의와 특성 ··········································································································· 3

제2절 콘텐츠 신흥시장 정의와 특성 ····································································································· 51. 글로벌 경제에서 신흥시장의 의미 ·······························································································52. 콘텐츠 신흥시장 정의와 특성 ······································································································ 7

(1) 콘텐츠 신흥시장 선정 기준 ······································································································ 7(2) 콘텐츠 신흥시장 선정 결과 ····································································································· 9

제3절 콘텐츠 신흥시장 연구 대상 분야 ······························································································· 11

제2장 전 세계 콘텐츠시장과 신흥시장 / 13

제1절 전 세계 콘텐츠 시장 규모 ·········································································································· 15

제2절 전 세계 콘텐츠 신흥시장 규모 ·································································································· 16

제3장 콘텐츠 신흥시장 국가별 동향 / 19

제1절 중국 ·············································································································································· 211. 국가 개요 ······································································································································ 21

(1) 중국 국가 개요 ························································································································ 21(2) 주요 경제 동향 및 전망 ········································································································· 21(3) 한국과의 경제 교류 현황 ······································································································· 23

2. 중국 콘텐츠 산업 개요 ··············································································································· 24(1) 중국 콘텐츠 산업 현황 및 전망 ···························································································· 24(2) 중국 콘텐츠 시장 분야별 현황 ······························································································ 26

가. 영화 ·································································································································· 26나. 방송 ·································································································································· 30다. 게임 ·································································································································· 32라. 음악 ·································································································································· 36

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마. 기타 ·································································································································· 373. 중국 콘텐츠 산업 주요 이슈 ····································································································· 404. 중국 내 한류 현황 ······················································································································44

제2절 인도 ············································································································································· 481. 국가 개요 ····································································································································· 48

(1) 인도 국가 개요 ······················································································································· 48(2) 주요 경제 동향 및 전망 ········································································································· 49(3) 한국과의 경제 교류 현황 ······································································································· 50

2. 인도 콘텐츠 산업 개요 ··············································································································· 51(1) 인도 콘텐츠 산업 현황 및 전망 ····························································································· 51(2) 인도 콘텐츠 시장 분야별 현황 ······························································································ 53

가. 영화 ·································································································································· 53나. 방송 ·································································································································· 56다. 게임 ·································································································································· 59라. 음악 ·································································································································· 63마. 기타 ·································································································································· 65

3. 인도 콘텐츠 산업 주요 이슈 ·····································································································684. 인도 내 한류 현황 ······················································································································ 70

제3절 인도네시아 ·································································································································· 731. 국가 개요 ······································································································································ 73

(1) 인도네시아 국가 개요 ············································································································· 73(2) 주요 경제 동향 및 전망 ········································································································· 73(3) 한국과의 경제 교류 현황 ······································································································· 75

2. 인도네시아 콘텐츠 산업 개요 ···································································································· 76(1) 인도네시아 콘텐츠 산업 현황 및 전망 ·················································································· 76(2) 인도네시아 콘텐츠 시장 분야별 현황 ··················································································· 78

가. 영화 ·································································································································· 78나. 방송 ·································································································································· 81다. 게임 ·································································································································· 82라. 음악 ·································································································································· 86마. 기타 ·································································································································· 88

3. 인도네시아 콘텐츠 산업 주요 이슈 ··························································································904. 인도네시아 내 한류 현황 ···········································································································92

제4절 태국 ·············································································································································971. 국가 개요 ······································································································································97

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(1) 태국 국가 개요 ······················································································································· 97(2) 주요 경제 동향 및 전망 ········································································································· 98(3) 한국과의 경제 교류 현황 ······································································································· 99

2. 태국 콘텐츠 산업 개요 ············································································································· 100(1) 태국 콘텐츠 산업 현황 및 전망 ··························································································· 100(2) 태국 콘텐츠 시장 분야별 현황 ···························································································· 102

가. 영화 ································································································································ 102나. 방송 ································································································································ 105다. 게임 ································································································································ 106라. 음악 ································································································································· 110마. 기타 ································································································································· 111

3. 태국 콘텐츠 산업 주요 이슈 ···································································································· 1144. 태국 내 한류 현황 ····················································································································· 116

제5절 러시아 ······································································································································· 1241. 국가 개요 ···································································································································· 124

(1) 러시아 국가 개요 ·················································································································· 124(2) 주요 경제 동향 및 전망 ······································································································· 124(3) 한국과의 경제 교류 현황 ····································································································· 126

2. 러시아 콘텐츠 산업 개요 ·········································································································· 127(1) 러시아 콘텐츠 산업 현황 및 전망 ······················································································· 127(2) 러시아 콘텐츠 시장 분야별 현황 ························································································· 129

가. 영화 ································································································································ 129나. 방송 ································································································································· 131다. 게임 ································································································································ 133라. 음악 ································································································································ 137마. 기타 ································································································································ 138

3. 러시아 콘텐츠 산업 주요 이슈 ································································································ 1414. 러시아 내 한류 현황 ················································································································· 143

제6절 폴란드 ······································································································································· 1481. 국가 개요 ···································································································································· 148

(1) 폴란드 국가 개요 ·················································································································· 148(2) 주요 경제 동향 및 전망 ······································································································· 148(3) 한국과의 경제 교류 현황 ····································································································· 150

2. 폴란드 콘텐츠산업 개요 ············································································································ 151(1) 폴란드 콘텐츠시장 현황 및 전망 ························································································· 151(2) 폴란드 콘텐츠시장 분야별 현황 ·························································································· 153

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가. 영화 ································································································································ 153나. 방송 ································································································································ 155다. 게임 ································································································································ 157라. 음악 ································································································································· 161마. 기타 ································································································································ 163

3. 폴란드 콘텐츠산업 주요 이슈 ·································································································· 1654. 폴란드 내 한류 현황 ················································································································· 168

제7절 터키 ··········································································································································· 1721. 국가 개요 ···································································································································· 172

(1) 터키 국가 개요 ······················································································································ 172(2) 주요 경제 동향 및 전망 ······································································································· 173(3) 한국과의 경제 교류 현황 ····································································································· 174

가. 영화 ································································································································ 177나. 방송 ································································································································ 178다. 게임 ································································································································ 180라. 음악 ································································································································ 183마. 기타 ································································································································ 184

3. 터키 콘텐츠 산업 주요 이슈 ···································································································· 1874. 터키 내 한류 현황 ···················································································································· 189

제8절 브라질 ······································································································································· 1941. 국가 개요 ···································································································································· 194

(1) 브라질 국가 개요 ·················································································································· 194(2) 주요 경제 동향 및 전망 ······································································································· 195(3) 한국과의 경제 교류 현황 ····································································································· 196

2. 브라질 콘텐츠산업 개요 ··········································································································· 197(1) 브라질 콘텐츠시장 현황 및 전망 ························································································· 197(2) 브라질 콘텐츠시장 분야별 현황 ·························································································· 199

가. 영화 ································································································································ 199나. 방송 ································································································································ 202다. 게임 ································································································································ 205라. 음악 ································································································································ 208마. 기타 ································································································································· 211

3. 브라질 콘텐츠산업 주요 이슈 ·································································································· 2144. 브라질 내 한류 현황 ················································································································· 217

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제9절 멕시코 ······································································································································· 2211. 국가 개요 ···································································································································· 221

(1) 멕시코 국가 개요 ·················································································································· 221(2) 주요 경제 동향 및 전망 ······································································································· 221(3) 한국과의 경제 교류 현황 ····································································································· 222

2. 멕시코 콘텐츠산업 개요 ··········································································································· 224(1) 멕시코 콘텐츠시장 현황 및 전망 ························································································· 224(2) 멕시코 콘텐츠시장 분야별 현황 ·························································································· 226

가. 영화 ································································································································ 226나. 방송 ································································································································ 229다. 게임 ································································································································ 231라. 음악 ································································································································ 235마. 기타 ································································································································ 237

3. 멕시코 콘텐츠산업 주요 이슈 ································································································· 2404. 멕시코 내 한류 현황 ················································································································ 242

제10절 사우디아라비아 ······················································································································· 2471. 국가 개요 ···································································································································· 247

(1) 사우디아라비아 국가 개요 ··································································································· 247(2) 주요 경제 동향 및 전망 ······································································································· 247(3) 한국과의 경제 교류 현황 ····································································································· 249

2. 사우디아라비아 콘텐츠산업 개요 ···························································································· 250(1) 사우디아라비아 콘텐츠시장 현황 및 전망 ·········································································· 250(2) 사우디아라비아 콘텐츠시장 분야별 현황 ············································································ 252

가. 영화 ································································································································ 252나. 방송 ································································································································ 254다. 게임 ································································································································ 255라. 음악 ································································································································ 256마. 기타 ································································································································ 257

3. 사우디아라비아 콘텐츠산업 주요 이슈 ··················································································· 2594. 사우디아라비아 내 한류 현황 ································································································· 262

제11절 남아프리카공화국 ···················································································································· 2641. 국가 개요 ··································································································································· 264

(1) 남아프리카공화국 국가 개요 ································································································ 264(2) 주요 경제 동향 및 전망 ······································································································· 265(3) 한국과의 경제 교류 현황 ····································································································· 266

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2. 남아프리카공화국 콘텐츠산업 개요 ························································································ 268(1) 남아프리카공화국 콘텐츠시장 현황 및 전망 ······································································· 268(2) 남아프리카공화국 콘텐츠시장 분야별 현황 ········································································ 270

가. 영화 ································································································································ 270나. 방송 ································································································································ 272다. 게임 ································································································································ 274라. 음악 ································································································································ 277마. 기타 ································································································································ 278

3. 남아프리카공화국 콘텐츠산업 주요 이슈 ··············································································· 2814. 남아프리카공화국 내 한류 현황 ······························································································ 284

제4장 콘텐츠 신흥시장 진출 전략 / 285

제1절 콘텐츠 신흥시장의 분류 ··········································································································· 2871. 콘텐츠 신흥시장의 3단계 분류 ································································································ 2872. 메이저 신흥시장 ························································································································ 288

(1) 메이저 신흥시장 개요 ··········································································································· 288(2) 메이저 신흥시장 국가별 특성 ····························································································· 290

3. 단기진출 가능 신흥시장 ··········································································································· 294(1) 단기진출 가능 신흥시장 개요 ······························································································ 294(2) 단기진출 가능 신흥시장 국가별 특성 ················································································· 296

4. 장기진출 가능 신흥시장 ·········································································································· 300(1) 장기진출 가능 신흥시장 개요 ······························································································ 300(2) 장기진출 가능 신흥시장 국가별 특성 ················································································· 302

제2절 신흥시장 진출 전략 ·················································································································3051. 문화접근 방식의 진출 ···············································································································3062. 라이선싱·공동제작 방식의 진출 ······························································································ 3083. 플랫폼 구축 형태의 진출 ·········································································································3104. 자본 투여 방식의 진출 ············································································································· 3135. SNS와 뉴미디어를 활용한 진출 전략 ····················································································· 315

(1) 신흥시장의 뉴미디어 소비 현황 ··························································································· 315(2) SNS를 활용한 글로벌 신흥 시장 진출 ················································································ 319

제3절 분류별 신흥시장 진출 전략과 사례 ························································································ 3241. 메이저 신흥시장 ························································································································ 324

(1) 주요 진출 유망 분야 ············································································································ 324(2) 주요 진출 사례 ····················································································································· 325

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2. 단기진출 가능 신흥시장 ·········································································································· 330(1) 주요 진출 유망 분야 ············································································································ 330(2) 주요 진출 사례 ····················································································································· 331

3. 장기진출 가능 신흥시장 ··········································································································· 336(1) 주요 진출 유망 분야 ············································································································ 336

제4절 시사점 및 정책 제안 ················································································································3371. 신흥시장으로 중심이 이동되는 콘텐츠 산업 ··········································································3372. 신흥시장 진출을 위한 콘텐츠 애그리게이터(Content Aggregator)의 역할 강화 ··········· 3383. 정부 차원의 불법 유통 방지 대책 필요 ················································································· 3394. 신흥시장 진출 확대를 위한 정책지원 필요 ··········································································· 339

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표 목 차

[표 Ⅰ-1] GDP 및 콘텐츠산업규모 상위 15개국 비교 ················································································· 3[표 Ⅰ-2] 콘텐츠 신흥시장 선정기준 지표 ·································································································· 9[표 Ⅱ-1] 2006~2015년 전 세계 분야별 콘텐츠시장 규모 ········································································· 15[표 Ⅱ-2] 2006~2015년 전 세계 콘텐츠 신흥시장 22개국의 콘텐츠 시장 규모 ······································· 16[표 Ⅱ-3] 2011년 전 세계 콘텐츠 신흥시장 규모 순위 ·············································································· 18[표 Ⅲ-1] 중국 국가 개요 ··························································································································· 21[표 Ⅲ-2] 중국 주요 경제 산업 지표 ········································································································· 22[표 Ⅲ-3] 한-중 무역 거래 주요 사항 ······································································································· 23[표 Ⅲ-4] 2011년 중국 경제 및 콘텐츠산업 지표 ······················································································ 24[표 Ⅲ-5] 2006~2015년 중국 콘텐츠시장 규모 ························································································· 25[표 Ⅲ-6] 2006-2015년 중국 영화 시장 규모 ··························································································· 26[표 Ⅲ-7] 중국 영화 시장 박스오피스, 관객수, 평균 극장 티켓 가격 현황 ·············································· 26[표 Ⅲ-8] 2006-2011년 중국 방송시장 규모 추이 ···················································································· 30[표 Ⅲ-9] 2006-2015년 중국 유료 TV 가입자 현황 추이 ········································································· 31[표 Ⅲ-10] 2006-2015년 중국 콘솔 게임 시장 규모 및 전망 ··································································· 33[표 Ⅲ-11] 2006-2015년 중국 온라인 게임 시장 규모 및 전망 ································································ 34[표 Ⅲ-12] 2006-2015년 중국 모바일 게임 시장 규모 및 전망 ································································ 34[표 Ⅲ-13] 2006-2015년 중국 PC 게임 시장 규모 및 전망 ······································································ 35[표 Ⅲ-14] 2006-2015년 중국 게임 광고 시장 규모 및 전망 ··································································· 36[표 Ⅲ-15] 2006-2015년 중국 음악 산업 시장 규모 ················································································· 36[표 Ⅲ-16] 2007-2011년 중국 음악산업계 매출 규모 분야별 추이 ··························································· 37[표 Ⅲ-17] 2006-2015년 중국 출판 시장 규모 ························································································· 38[표 Ⅲ-18] 2006-2015년 중국 지식정보 콘텐츠 시장 규모 ······································································· 39[표 Ⅲ-19] 인도 국가 개요 ························································································································ 48[표 Ⅲ-20] 인도 주요 경제 산업 지표 ······································································································· 49[표 Ⅲ-21] 한-인 무역 거래 주요 사항 ····································································································· 50[표 Ⅲ-22] 2011년 인도 경제 및 콘텐츠산업 지표 ···················································································· 51[표 Ⅲ-23] 2006~2015년 인도 콘텐츠시장 규모 ······················································································· 52[표 Ⅲ-24] 2006-2015년 인도 영화 시장 규모 ························································································· 53[표 Ⅲ-25] 인도 영화 시장 박스오피스, 관객수, 평균 극장 티켓 가격 현황 ············································ 53[표 Ⅲ-26] 2006-2011년 인도 TV 방송시장 규모 추이 ············································································ 56

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[표 Ⅲ-27] 2006-2015년 인도 유료 TV 가입자 현황 추이 ······································································· 57[표 Ⅲ-28] 2006-2015년 인도 콘솔 게임 시장 규모 및 전망 ··································································· 60[표 Ⅲ-29] 2006-2015년 인도 온라인 게임 시장 규모 및 전망 ······························································· 60[표 Ⅲ-30] 2006-2015년 인도 모바일 게임 시장 규모 및 전망 ································································ 61[표 Ⅲ-31] 2006-2015년 인도 PC 게임 시장 규모 및 전망 ······································································ 62[표 Ⅲ-32] 2006-2015년 인도 게임 광고 시장 규모 및 전망 ··································································· 62[표 Ⅲ-33] 2006-2015년 인도 음악 산업 시장 규모 ················································································ 63[표 Ⅲ-34] 2007-2011년 인도 음악산업계 매출 규모 분야별 추이 ·························································· 64[표 Ⅲ-35] 2006-2015년 인도 출판 시장 규모 ························································································· 65[표 Ⅲ-36] 2006-2015년 인도 지식정보 콘텐츠 시장 규모 ······································································ 66[표 Ⅲ-37] 인도네시아 국가 개요 ·············································································································· 73[표 Ⅲ-38] 인도네시아 주요 경제 산업 지표 ····························································································· 74[표 Ⅲ-39] 한-인디 무역 거래 주요 사항 ································································································· 75[표 Ⅲ-40] 2011년 인도네시아 경제 및 콘텐츠산업 지표 ·········································································· 76[표 Ⅲ-41] 2006~2015년 인도네시아 콘텐츠시장 규모 ············································································· 77[표 Ⅲ-42] 2006-2015년 인도네시아 영화 시장 규모 ··············································································· 78[표 Ⅲ-43] 인도네시아 영화 시장 박스오피스, 관객수, 평균 극장 티켓 가격 현황 ·································· 78[표 Ⅲ-44] 2006-2011년 인도네시아 TV 방송시장 규모 추이 ·································································· 81[표 Ⅲ-45] 2006-2015년 인도네시아 유료 TV 가입자 현황 추이 ···························································· 82[표 Ⅲ-46] 2006-2015년 인도네시아 콘솔 게임 시장 규모 및 전망 ························································ 84[표 Ⅲ-47] 2006-2015년 인도네시아 온라인 게임 시장 규모 및 전망 ····················································· 84[표 Ⅲ-48] 2006-2015년 인도네시아 모바일 게임 시장 규모 및 전망 ····················································· 85[표 Ⅲ-49] 2006-2015년 인도네시아 PC 게임 시장 규모 및 전망 ··························································· 85[표 Ⅲ-50] 2006-2015년 인도네시아 게임 광고 시장 규모 및 전망 ························································ 85[표 Ⅲ-51] 2006-2015년 인도네시아 음악 산업 시장 규모 ······································································· 86[표 Ⅲ-52] 2007-2011년 인도네시아 음악산업계 매출규모 분야별 추이 ·················································· 87[표 Ⅲ-53] 2006-2015년 인도네시아 출판 시장 규모 ··············································································· 88[표 Ⅲ-54] 2006-2015년 인도네시아 지식정보 콘텐츠 시장 규모 ···························································· 89[표 Ⅲ-55] 인도네시아 대표 게임 퍼블리셔 ······························································································· 90[표 Ⅲ-56] 태국 국가 개요 ························································································································ 97[표 Ⅲ-57] 인도네시아 주요 경제 산업 지표 ····························································································· 98[표 Ⅲ-58] 한-인 무역 거래 주요 사항 ····································································································· 99[표 Ⅲ-59] 2011년 태국 경제 및 콘텐츠산업 지표 ·················································································· 100[표 Ⅲ-60] 2006~2015년 태국 콘텐츠시장 규모 ······················································································ 101[표 Ⅲ-61] 2006-2015년 태국 영화 시장 규모 ························································································ 102[표 Ⅲ-62] 태국 영화 시장 박스오피스, 관객수, 평균 극장 티켓 가격 현황 ·········································· 102[표 Ⅲ-63] 2006-2011년 태국 TV 방송시장 규모 추이 ··········································································· 105

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[표 Ⅲ-64] 2006-2015년 태국 유료 TV 가입자 현황 추이 ····································································· 105[표 Ⅲ-65] 2006-2015년 태국 콘솔 게임 시장 규모 및 전망 ································································· 107[표 Ⅲ-66] 2006-2015년 태국 온라인 게임 시장 규모 및 전망 ······························································ 108[표 Ⅲ-67] 2006-2015년 태국 모바일 게임 시장 규모 및 전망 ······························································ 108[표 Ⅲ-68] 2006-2015년 태국 PC 게임 시장 규모 및 전망 ···································································· 109[표 Ⅲ-69] 2006-2015년 태국 게임 광고 시장 규모 및 전망 ································································· 109[표 Ⅲ-70] 2006-2015년 태국 음악 산업 시장 규모 ··············································································· 110[표 Ⅲ-71] 2007-2011년 태국 음악산업계 매출 규모 분야별 추이 ·························································· 111[표 Ⅲ-72] 2006-2015년 태국 출판 시장 규모 ························································································ 112[표 Ⅲ-73] 2006-2015년 태국 지식정보 콘텐츠 시장 규모 ····································································· 113[표 Ⅲ-74] 러시아 국가 개요 ··················································································································· 124[표 Ⅲ-75] 러시아 주요 경제 산업 지표 ·································································································· 125[표 Ⅲ-76] 한-러 무역 거래 주요 사항 ··································································································· 126[표 Ⅲ-77] 2011년 러시아 경제 및 콘텐츠산업 지표 ··············································································· 127[표 Ⅲ-78] 2006~2015년 러시아 콘텐츠시장 규모 ·················································································· 128[표 Ⅲ-79] 2006-2015년 러시아 영화 시장 규모 ···················································································· 129[표 Ⅲ-80] 러시아 영화 시장 박스오피스, 관객수, 평균 극장 티켓 가격 현황 ······································· 130[표 Ⅲ-81] 2006-2011년 러시아 TV 방송시장 규모 추이 ········································································ 131[표 Ⅲ-82] 2006-2015년 러시아 유료 TV 가입자 현황 추이 ·································································· 132[표 Ⅲ-83] 2006-2015년 러시아 콘솔 게임 시장 규모 및 전망 ······························································ 134[표 Ⅲ-84] 2006-2015년 러시아 온라인 게임 시장 규모 및 전망 ·························································· 135[표 Ⅲ-85] 2006-2015년 러시아 모바일 게임 시장 규모 및 전망 ·························································· 136[표 Ⅲ-86] 2006-2015년 러시아 PC 게임 시장 규모 및 전망 ································································ 136[표 Ⅲ-87] 2006-2015년 러시아 게임 광고 시장 규모 및 전망 ······························································ 137[표 Ⅲ-88] 2006-2015년 러시아 음악 산업 시장 규모 ··········································································· 137[표 Ⅲ-89] 2007-2011년 러시아 음악산업계 매출 규모 분야별 추이 ······················································ 138[표 Ⅲ-90] 2006-2015년 러시아 출판 시장 규모 ···················································································· 139[표 Ⅲ-91] 2006-2015년 러시아 지식정보 콘텐츠 시장 규모 ································································· 140[표 Ⅲ-92] 폴란드 국가 개요 ··················································································································· 148[표 Ⅲ-93] 폴란드 주요 경제 산업 지표 ·································································································· 149[표 Ⅲ-94] 한-폴란드 무역 거래 주요 사항 ···························································································· 150[표 Ⅲ-95] 2011년 폴란드 경제 및 콘텐츠산업 지표 ················································································ 151[표 Ⅲ-96] 2006~2015년 폴란드 콘텐츠시장 규모 ·················································································· 152[표 Ⅲ-97] 2006-2015년 폴란드 영화 시장 규모 ···················································································· 153[표 Ⅲ-98] 폴란드 영화 시장 박스오피스, 관객수, 평균 극장 티켓 가격 현황 ······································· 154[표 Ⅲ-99] 2006-2011년 폴란드 TV 방송시장 규모 추이 ······································································· 155[표 Ⅲ-100] 2006-2015년 폴란드 유료 TV 가입자 현황 추이 ································································ 156

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[표 Ⅲ-101] 2006-2015년 폴란드 콘솔 게임 시장 규모 및 전망 ····························································· 158[표 Ⅲ-102] 2006-2015년 폴란드 온라인 게임 시장 규모 및 전망 ························································· 159[표 Ⅲ-103] 2006-2015년 폴란드 모바일 게임 시장 규모 및 전망 ························································· 159[표 Ⅲ-104] 2006-2015년 폴란드 PC 게임 시장 규모 및 전망 ······························································· 160[표 Ⅲ-105] 2006-2015년 폴란드 게임 광고 시장 규모 및 전망 ···························································· 160[표 Ⅲ-106] 2006-2015년 폴란드 음악 산업 시장 규모 ·········································································· 161[표 Ⅲ-107] 2007-2011년 폴란드 음악산업계 분야별 매출 규모 ····························································· 162[표 Ⅲ-108] 2006-2015년 폴란드 출판 시장 규모 ·················································································· 163[표 Ⅲ-109] 2006-2015년 폴란드 지식정보 콘텐츠 시장 규모 ································································ 164[표 Ⅲ-110] 터키 국가 개요 ····················································································································· 172[표 Ⅲ-111] 터키 주요 경제 산업 지표 ····································································································· 173[표 Ⅲ-112] 한-터키 무역 거래 주요 사항 ······························································································ 174[표 Ⅲ-113] 2011년 터키 경제 및 콘텐츠산업 지표 ················································································· 175[표 Ⅲ-114] 2006~2015년 터키 콘텐츠시장 규모 ···················································································· 176[표 Ⅲ-115] 2006-2015년 터키 영화 시장 규모 ······················································································ 177[표 Ⅲ-116] 터키 영화 시장 박스오피스, 관객수, 평균 극장 티켓 가격 현황 ········································· 178[표 Ⅲ-117] 2006-2011년 터키 TV 방송시장 규모 추이 ·········································································· 179[표 Ⅲ-118] 2006-2015년 터키 유료 TV 가입자 현황 추이 ···································································· 179[표 Ⅲ-119] 2006-2015년 터키 콘솔 게임 시장 규모 및 전망 ································································ 181[표 Ⅲ-120] 2006-2015년 터키 온라인 게임 시장 규모 및 전망 ····························································· 181[표 Ⅲ-121] 2006-2015년 터키 모바일 게임 시장 규모 및 전망 ····························································· 182[표 Ⅲ-122] 2006-2015년 터키 게임 광고 시장 규모 및 전망 ································································ 182[표 Ⅲ-123] 2006-2015년 터키 음악 산업 시장 규모 ············································································· 183[표 Ⅲ-124] 2007-2011년 터키 음악산업계 매출 규모 분야별 추이 ······················································· 184[표 Ⅲ-125] 터키 출판 시장 규모 ············································································································· 185[표 Ⅲ-126] 2006-2015년 터키 지식정보 콘텐츠 시장 규모 ··································································· 186[표 Ⅲ-127] 터키 주요 방송 규제법 및 주요 내용 ··················································································· 188[표 Ⅲ-128] 브라질 국가 개요 ·················································································································· 194[표 Ⅲ-129] 브라질 주요 경제 산업 지표 ································································································· 195[표 Ⅲ-130] 한-브라질 무역 거래 주요 사항 ··························································································· 196[표 Ⅲ-131] 2011년 브라질 경제 및 콘텐츠산업 지표 ·············································································· 197[표 Ⅲ-132] 2006~2015년 브라질 콘텐츠시장 규모 ················································································ 198[표 Ⅲ-133] 2006-2015년 브라질 영화 시장 규모 ·················································································· 199[표 Ⅲ-134] 브라질 영화 시장 박스오피스, 관객수, 평균 극장 티켓 가격 현황 ····································· 200[표 Ⅲ-135] 2006-2011년 브라질 TV 방송시장 규모 추이 ····································································· 203[표 Ⅲ-136] 2006-2015년 브라질 유료 TV 가입자 현황 추이 ································································ 203[표 Ⅲ-137] 2006-2015년 브라질 콘솔 게임 시장 규모 및 전망 ···························································· 206

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[표 Ⅲ-138] 2006-2015년 브라질 온라인 게임 시장 규모 및 전망 ························································ 206[표 Ⅲ-139] 2006-2015년 브라질 모바일 게임 시장 규모 및 전망 ························································ 207[표 Ⅲ-140] 2006-2015년 브라질 PC 게임 시장 규모 및 전망 ······························································ 207[표 Ⅲ-141] 2006-2015년 브라질 게임 광고 시장 규모 및 전망 ···························································· 208[표 Ⅲ-142] 2006-2015년 브라질 음악 산업 시장 규모 ········································································· 209[표 Ⅲ-143] 2007-2011년 브라질 음악산업계 분야별 매출 규모 ····························································· 210[표 Ⅲ-144] 2006-2015년 브라질 출판 시장 규모 ··················································································· 211[표 Ⅲ-145] 2006-2015년 브라질 지식정보 콘텐츠 시장 규모 ································································ 212[표 Ⅲ-146] 브리질 인기 애플리케이션 Top 5 ························································································· 216[표 Ⅲ-147] 멕시코 국가 개요 ·················································································································· 221[표 Ⅲ-148] 멕시코 주요 경제 산업 지표 ································································································ 221[표 Ⅲ-149] 한-멕시코 무역 거래 주요 사항 ·························································································· 223[표 Ⅲ-150] 2011년 멕시코 경제 및 콘텐츠산업 지표 ············································································· 224[표 Ⅲ-151] 2006~2015년 멕시코 콘텐츠시장 규모 ················································································ 225[표 Ⅲ-152] 2006-2015년 멕시코 영화 시장 규모 ·················································································· 226[표 Ⅲ-153] 멕시코 영화 시장 박스오피스, 관객수, 평균 극장 티켓 가격 현황 ····································· 227[표 Ⅲ-154] 2006-2011년 멕시코 TV 방송시장 규모 추이 ····································································· 230[표 Ⅲ-155] 2006-2015년 멕시코 유료 TV 가입자 현황 추이 ································································ 230[표 Ⅲ-156] 2006-2015년 멕시코 콘솔 게임 시장 규모 및 전망 ···························································· 232[표 Ⅲ-157] 2006-2015년 멕시코 온라인 게임 시장 규모 및 전망 ························································· 233[표 Ⅲ-158] 2006-2015년 멕시