+ Meta-language Audience Purpose Context Text Composer Responder.

+

WORDS, WORDS, WORDS I MUST KNOW AND USE TO COMPOSE AND RESPOND TO TEXTS IN ENGLISH IN STAGE 4, YRS 7 & 8

Meta-language

Audience

Purpose

Context

Text

Composer

Responder

+What is a Composer & Responder?

A Composer is a person who composes or makes a TEXT.

Composer Responder

A Responder is a person who reads, listens to or views a TEXT

Composer + Responder = Meaning making process

+What is a Text?

A TEXT is something that communicates information and ideas using language or sound, print, film and digital to other people.

+How many kinds of TEXTS are there?

There are many kinds of Texts:

Written

Spoken

Visual

Multi-media

+Written Texts

Newspaper texts

Book

Magazines

Novels

Poems

Printed ads

Jokes

+Spoken texts

Conversations

Plays

Radio

Ads

Interviews

Podcasts

+Visual Texts

Images

Photographs

Paintings

Symbols

Icons

Illustrations

+Multi-media Texts

Websites Film TV Gaming Consoles Interactive media Music Media Clips/ Videos Digital texts

+What is the Context of the text?The Context of the text is the

Personal or

Social or

Political or

Historical or

Cultural

circumstances, conditions or information that surround a

particular situation.

A text is deeply influenced by the contexts within which it is composed.

+UNDERSTANDING CONTEXT

Closely study the two texts:

Text 1: An advertisement by fast food giant,

Burger King

Text 2: An excerpt from the TV program, Buy Me

That Too: Kids' Survival Guide to TV

Advertising (1992)

+Ad 1 by McDonald’s 2011

http://www.youtube.com/watch?v=BatkE87ftb0&feature=related

+Buy me that: Truth about Food Ads

Food Ad Tricks: Helping Kids Understand Food Ads on TV

http://www.youtube.com/watch?v=fUjz_eiIX8k

+Who is the Composer of the two advertisements?

WHO DO YOU THINK IS THE COMPOSER OF AD 1?

WHO DO YOU THINK IS THE COMPOSER OF AD 2?

REFLECTIVE QUESTIONS:

Do you think the fast food company made Ad 2?

Who do you think is benefitting from Ad 2?

+ Who is the target Audience of the TWO texts?

Who is the targeted audience? Who will listen, read or view the texts?

Ad 1 :

Ad 2:

+What is the Purpose of the text? The Purpose of a text is the reason a text is

composed in the first place.

PURPOSE:

+What is the Purpose of the TWO texts?

In pairs, review the two texts and decide

What is the purpose of the two texts?

Are Ad 1 and TV Series 2, trying to inform, entertain or persuade their audiences to think or act in a certain way?

What do they hope to achieve? Is the purpose of both ads the same?

Who will profit/benefit from this ad in the short and long term?

+WHAT HAVE I LEARNT?

Questions Level 1 Level 2 Level 3

TextHow many different kinds of texts are there? Name them.

Compare and contrast a multi-media & a written text. Give 2 examples each.

What kind of texts dominate our life today and what is their impact?

Purpose What are the 3 main purposes of texts?

Explain what makes a multi-media ad more effective than a print ad.

What kind of text would you choose to create if you had to persuade a 5 year old to eat vegies. Explain

Context Identify the different kind of contexts which shape a text.

Explain how context has influenced the food that you and your grandparents ate as children?

Predict the kind of texts that will be produced in 2050?

Audience List the 3 demographic & 3 psychographic features that are important in identifying the audience of a text.

From 3pm to 6pm who is the target audience of TV channels. Give examples.

As a user of Apple’s MAC, what tool or feature would you like to add or remove from your laptop. Why?