Campaign Manager : Monica Ceraolo Social Media Director : Jackie Perl Event Planner: Taylor Howard Community Manager : Ashley Plotts Graphic.

Campaign Manager: Monica Ceraolo

Social Media Director: Jackie Perl

Event Planner: Taylor Howard

Community Manager: Ashley Plotts

Graphic Designer: Victoria Del Purgatorio

OUR TEAM MEMBERS

PAST & PRESENT CLIENTS

Past Clients The Jacksonville

Suns McDonalds Forever 21 Baptist Health Jacksonville Jaguars

Present Clients The Jacksonville Sharks Bubba Burger University of North

Florida

Future Clients SafeTouch Security Systems

SECONDARY RESEARCH

Lester Jackson created SafeTouch when he was 22 years old 

SafeTouch is recognized as the largest, independent communications security company in the United States

Guaranteed response time of 45 seconds and an average response time of 11 seconds!  

SafeTouch has a wide variety of services   Main competition: ADT Security

Reliable security protection

Strong passion to protect families

SECONDARY RESEARCH

JACKSONVILLE AREA

Jacksonville's population is 821,784 59.4% Caucasian, 30.7% African-American, 4.3% Asian and 0.4%

American Indian/American Native

Duval County Schools Statistics:14,728 children in Preschool87,617 children in Elementary schools (grades 1-8) 42,722 children in high school

There are 323,106 households in Jacksonville 207,760 family households 4,354 family households with children under the age of 18

SECONDARY RESEARCH

PREDATORS AND SEX OFFENDERS

According to FDLE there are 1,823 registered sex offenders and predators in the Jacksonville area

Southside: 64 registered offenders

Ponte Vedra area: 6 registered offenders

Northside: 137 registered offenders

Westside: 50 registered offenders.

PRIMARY RESEARCH

MAIL SURVEYS An efficient way to

reach many demographic regions in the Jacksonville Area

FOCUS GROUPS We would hold 3 focus

groups in Jacksonville, allowing PRime Agency to get a better look at the individuals in your target audience

ONLINE WEB SURVEYS The use of social media is a

great way to get the attention of large groups of people for a low cost

SWOT

STRENGTHS guaranteed 45-second response time, 11 second average

time 20 years of reliable security installation and monitoring

services

WEAKNESSES lack of social media appearances no online bill payments

OPPORTUNITIES to use advancing technology such as wireless technology to partner up with new security technology companies

THREATS Competitors -ADT, ESI people prefer the do-it yourself approach to home security

SITUATIONAL ANALYSIS

During a 1 year period, more than 797,000 children under the age of 18 were reported missing About 2,000 children are reported missing each

day

Protecting our children and keeping them safe is a priority

That is why you, at SafeTouch Security Systems, want to sponsor a safety program for children by reaching out to families and schools

CAMPAIGN GOAL

To gain the support of one non-profit organization during one fiscal year. This

will help raise money and increase awareness for SafeTouch Security so it can have good name recognition in the

community.

TARGET PUBLICS

Families Northside Southside Ponte Vedra

Schools Duval County

Elementary, Middle and High Schools        

Children

THE SOMER THOMPSON FOUNDATION

The Somer Thompson Foundations’ goal:

“to provide education in the form of awareness and prevention to both parents and children to avoid the tragedy of experiencing the loss of a child.”

OBJECTIVES

To increase awareness for child safety and reach out to at least 20 percent of the 125,000 children in Duval County.

To raise 20,000 dollars for our non-profit organization in the next fiscal year.

To reach a target audience of parents 24 to 38 and children 4 to 17 in the 2013 fiscal year.

To give SafeTouch good name recognition in the community

PROGRAMMING:

CREATIVE CONCEPTS

In order to raise awareness about child safety, you must first teach safety to children

Encourages parents to take 15 minutes to talk to their children about child safety and to teach them important safety tips

PROGRAMMING:

CREATIVE CONCEPTS

Newsletters

PSA’s

Radio & TV ads

Social media

QR CODE

EVALUATION

Objective 1 See if 20% of children in

Duval County schools attended the Share 15 Safety Walk

Objective 2 How much money the Share

15 Safety Walk raised

Objective 3 Use social media sites to see

if our target audiences expanded

Objective 4 Check for an increase in

your security systems from last year prior to the campaign

Release surveys to the Duval county area and receive their feedback of the Share 15 campaign

BUDGET

SAFETOUCH CAMPAIGN BUDGET PER QUARTER

Printing ……. $18,200 100,000 Newsletters/flyers- $10,000 20,000 Mail surveys- $8,200

Advertisements/Focus Groups …… $5,200 Public Service Announcement/ Radio Ad-$3,000 Social Media Design/Online surveys- $400   Focus Groups- 3 groups- $1,800

Share 15 Safety Walk…….. $3,500 Catered Food-$1,500 Event Entertainment- $1,000 Event Equipment- $1,000

Each Jolly Rancher in your bag stands for a child that has gone missing during this presentation