© 2010 REALeadership Alliance and Will Marre FROM APPLE TO ZAPPOS.

© 2010 REALeadership Alliance and Will Marre

FROM APPLE TO ZAPPOS


”“You learn the most from the

extremes - your biggest fans and your biggest critics.

ZAPPOS


Culture Brand

The benefits of efficiency are over estimated. The erosion of value by underwhelming

service is invisible until it’s too late.

The most powerful branding is direct human contact.

Make it count.” - Zappos


If you are frustrated…

Look in the mirror.

If you want to know what your

culture is….ASK.

The Online Culture Book:

Why do you value and enjoy working at or with Zappos? What makes us different from other companies? (100-500 words)


Why are we so exhausted?

It’s not the JOB that wears us out.

It’s the playground rules and forced conformity that burns us out.

So, you want innovation?

THE ULTIMATE DIVERSITY IS INDIVIUALITY

Our own uniqueness drives positive

innovation and sustained enjoyment.

“Bring all of yourself to work and do something extraordinary everyday.”

- Zappos


BE DifferEnt!

QuickTime™ and a decompressor

are needed to see this picture.


A Culture of Talent: A Commitment to Mutual Engagement

What if all employees are expected to be extreme experts in something that matters in 5 to 7 years? What if this was a job requirement?

Required Courses Majors Electives

Company HistoryCompany CultureValues in ActionCommunicationConflict ResolutionNegotiationPresentation SkillsCoachingFinanceScience of HappinessLeadership EssentialsPersonal Energy

Design 101Fashion TrendsMarketingBrand BuildingWeb 2.0Customer IntelligenceLean ThinkingDiversity & InnovationSustainabilityPublic Relations

DrawingSculptingModel MakingGuitarYogaBelly DancingJazz Piano


Great cultures are “friendly, warm and exciting because that’s how humans thrive.”

- Zappos


“We strive to be more than the best in the world. We want to be the best for the world.”

- Cisco


“If you ain’t

FIRST,

you’re LAST.”- Ricky Bobby


“We are on the offense. Always.”- Nike


How does Pixar bat 1000?

11 MOVIES, 24 OSCARS, $5.5 BILLIONGreat People, Great Process, Great Culture

“If you give a good idea to a mediocre team, they will screw it up; if you give a mediocre idea to a great team, they will either

fix it or throw it away and come with something that works.”

- Pixar


“Each person should be given creative ownership

of even the smallest task.”- Pixar

Strategic Culture

Cultures that create unique value are the result of great leaders who inspire and

empower their people to do something that vitally matters to people. Period.

- IBM


”“Do you INTRIGUE,

ENGAGE and ENRICH everyone who comes in contact with your brand?

THE PROBLEM

“Innovate for a BETTER world.”

“In the 21st century there is only one path; we must be pro people, pro planet and pro innovation. That’s the only way we will grow.”

- Nike


WHAT IF BUSINESS HAD A BIGGER PURPOSE?


“Building a smarter planet…is a recipe for radically expanded economic and societal opportunity.”

IBM

Radical Innovation Requires Radical Courage

RETHINK your business to put your old business OUT OF BUSINESS!


“Our business isn’t making stuff or selling stuff. It’s helping people reach their true potential.”

- Nike

More Dots to Connect


Make Your Difference

“Remembering that you are going to die is the best way to make sure you don’t waste your time doing things you don’t believe in.”

- Steve Jobs

1980 1990 2000 2010

Do less harm.

Give Back

Unique value that improves the world.

“We need to make it easy for our employees to live their values.” --Kellogg’s

“Nourishing our consumers, neighbors, employees, and our planet.” --Campbell’s

The Evolution of CSR/SustainabilityAnd Business Strategy

CSR


“Stand in your truth.”

- Campbell’s

We engage our employees and consumers when we declare our commitment to a better

world and deliver on that commitment.


“The best ideas come from examining the number of different ones we can dream up.”

- Pixar

Culture of Learning, Inclusion, Innovation


Strategy for LifeWhat Are You Trying to Accomplish?

Physical ……….Health: vitality

Emotional

Social

Mental

Spiritual

……….Contentment: life harmony

……….Relationships: mutually supportive intimacy

……….Self Respect: capability, expertise, results

……….Meaning: purpose, motives, value congruence


What Strategies Will Get Us There?

InfantileOver Work

Over ConsumptionOver Indulgence

Payoff: Tangible, Immediate

PurposefulHarmony

InvestmentEnjoyment

Payoff: Deep Life Satisfaction

How do we know if we are implementing the right strategy?

Time Attention

Money EnergyWORK LIFE


SELF-CONCEPT(Extrinsic)

RESULTS(Extreme)

MEANING(Intrinsic)

HumanMotivation

The Secret of Life

People who are the most healthy, live longest, best educated, happily married, and financially secure, AND

are the most satisfied have one thing in common…

They over-invest in their future instead of over-withdrawing from their present.


Human Motivation

Fulfillment H

elpi

ng

Balance

StatusSafety

Biolo

gica

lCapabilities

Belonging

Pleasure

Goals

Integrity


Strategic Culture Alignment

POWER SYSTEMS

CULTURELEADERSHIP

Support

No Buy-In Broad Buy-In

Low

Eng

agem

ent

Hig

h E

ngag

eme

nt

Full Commitment

Overt/Covert Resistance Systems Alignment

Vision StorytellingRole ModelingProof Points

Anecdotal ProofsAligned PrioritiesBrand PrideLoyaltyUnexpected Innovation

Belief NetworksCollaborationCustomer Centric Knowledge

FiringThreatsLayoffs

IncentivesTraining MetricsBudgeting

Business PlanningTalent Mgt.Process Systems


Creating Strategic CultureIntention Behavior Values Beliefs Story

1. What are our organization’s present and future goals?

2. What attitudes and behaviors do we see and “feel?”3. Will these behaviors and attitudes help us achieve our goals?

4. What values and priorities seem to be driving the attitudes and behaviors?

5. What beliefs might be driving the values and priorities?

6. What “old” story (cause + effect narrative) is driving your current belief system?

10. What new story (cause + effect narrative) needs to drive an aligned belief system?

9. What beliefs must be embraced to achieve our goals?

8. What changes in values and priorities are needed?

7. What attitudes and behaviors will help us achieve our present and future goals?

Will, I don’t know what you want to do with this. The boxes don’t flow to me. Please call.


Strategic Culture

Unique Value

Creation

Over-Invest

Eliminate

CareerPath

TrainingAnd Dev.

RewardsAnd

Recognition

BusinessPlanning

Budgeting

TalentManagement

© 2010 REALeadership Alliance and Will Marre FROM APPLE TO ZAPPOS.

Documents

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marre culturebrand slide

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marre great cultures

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