© 2008 IBM Corporation Driving Eco-responsibility for Business Jul 4, 2022 1 A Convenient truth, the Colour of Money is Green Aaron Reynolds Competitive Business Manager Systems Technology Group
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 1
A Convenient truth, the Colour of Money is Green
Aaron ReynoldsCompetitive Business
ManagerSystems Technology Group
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 2
The Colour of Money is Green…
Green IT….Beyond the Hype.
Implement Change Through Innovation.
Data source: Green IT: A New Industry Shock Wave, Gartner Symposium/ITxpo, October 2007,
“Gartner predicts that Green IT will be the No.1 Strategic Technology for 2009, accelerating and expanding the
focus that came to the forefront in 2008.”Source - Gartner Inc
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 3
What IT Problems do we face?
Data Centers will consume 180B kwh in 2008 -- doubling in next 4 years Some Digital Media firms are forecasting doubling consumption annually Over $29B in power & cooling industry wide in 2007– U.S. Energy Information Administration, IDC
The magnitude of the problem…
...inefficiency needs to be addressed
100 units of energy production 3 units for productive IT
Average resource utilization <10% = $140B excess server capacity -U.S
Dept. of Energy, IDC
1 billion computers will become potential scrap by 2010
Only 45% of US companies have eco-friendly disposal plans
The potential toxic risks of improper disposal are enormous – IDC, National Safety Council
... e-waste can no longer be ignored.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 4
Financial
Operational
Social / Regulatory
Global
What are the Business drivers for Green IT?
Financial Benefit = f (cost savings) + f (manageability) + f (flexibility) + f (incentives)
Non-Financial Benefit = f (Operational) + f (Social) + f (Global)
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 5
Data source: http://www.usctcgateway.net/tool/
20% 20% efficiency efficiency
improvement improvement could save could save 36 billion 36 billion
kWh or 22m kWh or 22m tons of COtons of CO22
Green IT vs. other choices
…or we could remove 4 Million cars and light trucks from company fleets.
…or you can plant 500 Million tree seedlings and grow them for 10 years
…or you could manage and preserve 16 Million acres of pine forest per year
..or recycle 7 Million tons of company waste instead of sending to landfills
What if all data centers were
Green?
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 6
Up to 40% reduction in power and cooling
Some have achieved 80% reduction in floor space
Utilization rates increased 4X
Avoided new construction
Green IT has delivered profound results!
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 7
What has IBM Done?
IBM has 70,000 Citrix Presentation Server Licenses globally to Virtualise Applications
IBM will convert 30,000 Desktop PCs to Thin-Clients and Virtual Desktops by 2010
1997 Today
CIOs 128 1
Host data centers 155 7
Web hosting centers
80 5
Network 31 1
Applications 15,000 4,700
Reduced operational
costs by US$1.5
billion/year
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 8
58% Reduction
1998 Became the first semi-conductor company to set a numerical target for
PFC emissions reduction
600
500
400
300
200
100
02000 2001 2002 2003 2004 2005
Project Big Green
44%44%
IBM Example
Between 1990 and 2006, IBM’s
global energy conservation
actions reduced or avoided CO2
emissions by an amount equal
to 44% of our 1990 emissions.
New goal: to extend the above
achievement by reducing CO2
emissions by 12% between
2005 and 2012.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 9
IBM operates 8M sq. ft of commercial data center operations —largest in the world
Projected annual savings of 5B KWH
IBM actions will result in the avoidance of 2.5M tons of CO2 per year, which equates
to taking 1M cars off the road
One Example: 3900 UNIX/x86 servers consolidating to 33 IBM System z mainframes — saving $25M in energy cost , $450M overall in 5 years
IBM will double compute capacity by 2012 without increasing consumption or impact
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 10
Cost savings from more efficient energy use
ROI on IT more than 3 years old is less than 2 years
Every $1 saved on energy, drives another $6 -$8 operational savings
More computing performance per kilowatt
Extend the life of IT equipment
Results in a shared, flexible infrastructure
Verifiable energy conservation
Proactively address energy/climate challenges
Improves customer’s image of your company
Use Green as your new business barometer
Financial Operational Social / Regulatory
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 11
Facilities Review Computing Resources
VirtualizationDiagnose
IBM’s holistic approach to Green data centers
Active Energy Management
ResponsibleDisposal
Cooling Innovations
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 12
IBM Global Asset Recovery Services
IBM Global Asset Recovery Services has:• Collected and recovered more than 635 million
kilograms of product waste since 1995
• Harvested and sold over 11.4 million parts for reuse and reused over 4.2 million machines (PCs, servers, storage) over the past five years
• Recycled over 52,969 metric tons of materials over a three year period
Every piece of hardware that IBM takes in and resells or recycles is one less unit that will end up in a landfill.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 13
In the last 3 years that recycling represents:
SteelOver three times the amount used in the Eiffel Tower
PlasticOver 22 filled railroad cars of condensed plastic
PaperEnough bales to span the Golden Gate Bridge 23 times
Non-ferrous metalRoughly the equivalent payload weight of 150 coal-filled railroad cars
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 14
Utilization
IBM offerings can help across the board
Energy Assessments Energy Assessments
Data Center Facilities DesignData Center Facilities Design
Scalable Modular Data CenterScalable Modular Data Center
Thermal Analysis Thermal Analysis
Consolidation ServicesConsolidation Services
Understand your energy use Understand your energy use and opportunities for and opportunities for
improvementimprovement
Data center IT resources
IBM SystemsIBM Systemstmtm
IBM Rear DoorIBM Rear Door
Heat ExchangerHeat Exchanger
Intelligent Power SuppliesIntelligent Power Supplies
IBM Systems StorageIBM Systems Storagetmtm
Research and DevelopmentResearch and Development
Plan, build, and upgrade to Plan, build, and upgrade to energy efficient energy efficient
data centers using innovative data centers using innovative technologytechnology
Active energy Active energy managementmanagement
Storage and server Storage and server virtualization virtualization
leadershipleadership
Seize control Seize control by implementing energyby implementing energy
management and management and virtualizationvirtualization
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 15
For each of the past 16 years (1993-2008), IBM has been granted more U.S. patents than any other company. During that period IBM has received more than 38,000 US patents. In 2007, IBM received
3,125 U.S. patents.
Since 1996, IBM has invested approximately $5 billion per year in research, development and engineering. IBM's current active portfolio of about 26,000 patents in the United States and over 40,000 patents worldwide for inventions in areas of primary technology focus for all IBM customers, is a direct
result of that investment.
The six broad categories illustrated here present a sample of the array of technology areas covered by the IBM patent portfolio. While many of these inventions find their way into IBM products and services,
they may also be licensed to enhance the value of your business as well.
IBM a Company of Innovation
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023
IBM
HP
IntelMat. Elec
Samsung
HitachiToshiba
FujitsuMicron
Canon
SonyMicrosoft
Green PatentsSystem Tech Group:
800+IBM: 3700+
IBM’s 2007 Patent Total: 15 yrs of Leadership
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 17
Advanced Innovation in IBM SystemsMainframe to Modular to Storage Enhancements
IBM System z10 EC
Up to 93% savings in energy costs and 46% less space than Sun X2100 Single Core servers
IBM POWER Systems
IBM Power™ 550 uses 91% less energy and 98% less space than a 64-core HP 9000 Superdome
IBM BladeCenter
Uses up to 24% less energy than the HP BladeSystem c-class
IBM System Storage
DS8000 can consume up to 31% less power than competitive solutions
Cuts energy costs 40% compared to equivalent compute power in an enterprise rack
IBM iDataPlexIBM System x3950
64-core scalability, now for x86 large scale virtualization
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 18
POWER Innovation – IBM Invests $6 Billion
From consumer devices to supercomputers
Bin
ary
Com
patib
ility
IBM shipped over 40M POWER processors in 2006
IBM Power Systems
OEM Storage
OEMRouters
Mobile Phones
Digital Cameras
SatNavs / Trackers
XBOXPS3Wii GameCube
IBM Storage
Cars
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023
IBM System Storage N series
Unified Storage Solutions
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023
N series Business Solutions
Snapshots SnapRestore SnapManager
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 21
A Unified Approach Delivers Thin provisioning
Rapid cloning and provisioning
Data deduplication
Application-empowered data management
Quality of service (QoS)
Zero penalty snapshots & rapid recovery
Simplified DR
Multi-protocol
Scales from small to large
Common software, UI, & training
Support for multi-vendor storage
50% less storage
50% savings in power, cooling,
and space
Up to 38% savings in TCO
Storage Pool
Data ONTAP®
VM1 VM2
Ph
ysic
al
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 22
Eliminate Complexity
Manual Processes
ExchangeAdminDBA
ServerAdmin
Queue here for Service
StorageAdmins
DBA Server AdminApp Admin
Policies
Policies
Automated Services Eliminate Wait Time
Automated Services Eliminate Wait Time
Provision DR
Backup/Recover Test/Dev Copies
Provision Recover Configure Eliminate Admin
Workload
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 23
The N Series Data Center Transformation
New model data centerOn the way to recycling
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 24
Intelligent Utility Networks• IBM and CenterPoint Energy are engaged
in a strategic effort to develop and deploy Intelligent Utility Network (IUN) solutions
Environmental Research
• Transport Systems
• Advanced Water Management
• Carbon Management
• Alternate Energies
IBM Green innovations
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023
Innovation for the Future!
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 26
The “Next 5 in 5”
Energy saving solar technology will be built into asphalt, paint and windows
You will have a crystal ball for your health You will talk to the Web . . . and the Web will talk
back You will have your own digital shopping assistants Forgetting will become a distant memory
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 27
Energy saving solar technology will be built into asphalt, paint and windows
Ever wonder how much energy could be created by having solar technology embedded in our sidewalks, driveways, siding, paint, rooftops, and windows?
In the next five years, solar energy will be an affordable option for you and your neighbors.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 28
Reducing the cost of producing solar cells by 50%
1. IBM is working on breakthroughs in “thin-film” solar cells, a new type of cost-efficient solar cell module which doesn’t use costly and limited silicon. Thin-film solar cells can be 100 times thinner than silicon-wafer cells and can be produced at a lower cost. IBM is working on projects that may help to create brand new thin-film solar cells that could be arranged on a flexible backing, suitable for the tops and sides of buildings, tinted windows, cell phones, notebook computers, cars, and even clothing.
IBM is reaching the goal of affordable solar energy in two ways:
2. IBM is using a large lens to concentrate the sun’s power, capturing the equivalent of 2,300 suns, on to a centimeter square solar cell - the most ever in such a small space. That energy is then converted into 75 watts of usable electrical power.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 29
You will have a crystal ball for your health
What if you could foresee your health destiny and use that knowledge to modify your lifestyle?
In the next five years, your doctor will be able to provide you with a genetic map that tells you what health risks you are likely to face in your lifetime and the specific things you can do to prevent them, based on your specific DNA – all for less than $200.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 202330
Genetic mapping will become your healthcare “crystal ball”
Computational biology and supercomputing can help determine our expected longevity, the likelihood to develop certain diseases and the impact of daily routines on our health.
We’ll use this information to decide which habits we can change to avoid diseases, choose the most effective medications given our genetic makeups, and take other preventative measures that could help us live longer, smarter lives.
Advances in genetic mapping will help the pharmaceutical industry change the ways it develops new drugs, to produce medicines that are the most effective for treating your individual
needs – rather than focus on the general population.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 31
Computational Biology used to predict patient response
IBM researchers are developing a system that will provide clinicians tools to predict the response to antiretroviral treatment for HIV patients – helping them choose the best drugs and drug combinations for any given HIV genetic variant.
This innovative approach to predict the efficiency of anti-retroviral drug regimens against a specific HIV is based on viral genotype data integrated with treatment response data collected from some of the largest HIV databases in Europe.
Looking closely at a current patient’s blood work, virus stage, family history, race, and so forth – and then comparing it to the thousands of people who have been treated over the years, we can see what was done, what worked, and what didn't.
Based on the history data, scientists can predict how the virus will respond to a certain drug "cocktail."
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 202332
Healthcare will use the power of many to make life better for you When your own blood work, virus experiences, family history, race, and other
personal health information are compared to thousands of other people’s, researchers and physicians can see correlations in what has been done, what’s worked, and what hasn’t.
The use of predictive modeling will help scientists understand which variations in genetics, conditions and treatment can cause specific outcomes. That means we’ll have a better grasp of when a drug might work for us but not so well for a relative or a friend.
When our doctors can increase the use of geneticsequencing to map our health destinies and help us adjustour lifestyles, the results will be huge:
better health services and
increased chances for healthier, longer lives – all based on the information each of us carries in our genes.
big savings in healthcare costs,
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 33
You will talk to the Web...and the Web will talk back
Imagine being within a phone call’s reach from
the ability to post, scan and respond to e-mails
and instant messages – without typing. Or sort
through the Web verbally to find what you are
looking for and have the information read back
to you – as if you are having a conversation
with the Web.
In the next five years you will be able to surf the Internet, hands-free, by using your voice – eliminating the need for visuals or keypads.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 34
The Spoken Web from IBM
Feel connected at all times. No longer will you be tied to a keyboard and a computer.
Enable the underprivileged to create, produce, host and share information and services with others.
Provide simple and affordable access mechanisms to let people use technology services and applications that are currently available only to computer users.
Provide a cost effective ecosystem that enables users to create and sustain a community parallel to what the World Wide Web has done.
The Spoken Web is the World Wide Web in a telecommunications network, and it will change how people create, build and interact with information and e-commerce websites – using speech instead of text.
What the Spoken Web Can do for You…
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 35
You will have your own digital shopping assistants
Ever find yourself in a fitting room with all the wrong sizes and no salesperson in sight?
In the next five years, shoppers will increasingly rely on themselves - and the opinions of each
other - to make purchasing decisions rather than wait for help from in-store sales associates.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 36
Forgetting will become a distant memory
Information overload keeping you up at night? Forget about it.
In the next five years, it will become much easier to remember what to buy at the grocery store, which errands need to be run, who you spoke with at a conference, where and when you agreed to meet a friend, or what product you saw advertised at the airport.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 37
HERMES Cognitive Care for Active Aging
Microphones and video cameras will record conversations and activities.
Information collected will be automatically stored and analyzed on a personal computer.
Seniors can then be prompted to "remember" what discussions they had, for example, with their daughter or doctor.
Based on such conversations, smart phones equipped with global-positioning technology might also remind them to pick up groceries or prescriptions if they pass a particular store at a particular time.
To keep their minds fit, seniors will be able to engage in memory exercises that use names or events from their daily lives.
HERMES is geared towards helping seniors remember important details of their daily lives and improve their short-term memory – all without requiring that they become technology-savvy.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 202338
The Experience Organizer from IBMFor travelers or businesspeople, solutions such as the Experience Organizer from IBM will become increasingly commonplace.
The Experience Organizer takes photographs captured on mobile phones, extracts and sorts the information contained in these pictures, and then transfers the relevant data to personal address books or calendars.
All this information can also be recalled using an intuitive, Web-based application. For example: You capture images of people,
posters, business cards, or lectures from a conference. The system understands the context and can infer relationships between pieces of information based on such factors as image, time, and location. Prior to the next meeting with the same people, your calendar might enable you to review your notes and timeline about the previous encounter.
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 39
Understand your present environment
Make efficient use of technology through Innovation
Lead by example!
In the final analysis, it’s only our planet…….
ibm.com/systems/greendatacenter
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 40
© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 41
Aaron ReynoldsCompetitive Business Manager
Systems Technology GroupEmail: [email protected]
Mobile: 040 333 4266