‘Support not exhort’ England’s 2014-17 national public health marketing strategy 26 th September
‘Support not exhort’
England’s 2014-17 national public health marketing strategy
26th September
Introduction
Challenges
#1.
Benevolent
myopia
#1. Benevolent myopia
#2. Short-termism
#3. One-system thinking
#1. Benevolent myopia
#2. Short-termism
= Inertia
How we approached it
Asset based
Talk (3 questions)
Model
What’s in it?
September 2014
Five principles
1.More opportunities to engage
2.‘On demand’ Public Health
3.Only ever in partnership
4.Locally driven
5.Transparent and evidence led
More opportunities to engage
15
Content AgileDosage
More opportunities to engage
16
OwnedProducts Social
Locally driven and partnership
17
Products Co-creation Never Alone
Transparent and evidence led
18
Spend PrototypeData
Lifestage based
Putting it into practice
Content – On Demand – Evidence - Local
What impact has it had?
1.Intrinsically long term
2.New structure
3.New programmes
4.New investment
5.Commitment Device
6.New attention…
Impact
Creates space
to focus on
better
What impact has it had?
And finally…
Better feels better
Control is liberating
If more of us publish