Zeimer bni preso_022912

Post on 02-Jul-2015

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This presentation provides an overview of my healthcare copywriting experience over the past 15 years for a wide variety of healthcare practitioners.

Transcript

ZeimerZeimer’s Advertising Shoppe’s Advertising Shoppe

• • About Me About Me 

• Healthcare • Healthcare   Copywriting  Copywriting

• Rates• Rates

• • Best ReferralsBest Referrals

Where I’ve WorkedWhere I’ve Worked

The Zeimer Family: 2012The Zeimer Family: 2012

LASIK Surgeons Lap-Band SurgeonsCosmetic Dentists PeriodontistsChiropractors UrologistsWeight Loss Clinics Sleep ClinicsVaricose Vein Clinics Orthopedic ClinicsNeurosurgeons OncologistsAudiologists PharmaciesMedical Devices Dental ProductsSenior Living Facilities Hospitals

Healthcare Copywriting Healthcare Copywriting ExperienceExperience

2) Tagline2) Brochure3) Sales Folder & 8 Inserts4) 4 Print Ads5) 2 Outdoor Boards 6) 2 TV & 4 Radio Commercials7) 40-Pg. Website + 8 5-pg. Minisites = 80 pages

Orthopedic Center of IllinoisOrthopedic Center of IllinoisIntegrated Advertising CampaignIntegrated Advertising Campaign

Creative Direction, CopywritingCreative Direction, Copywriting& Account Management: 4 Months& Account Management: 4 Months

Brochure Cover

Inside of Brochure

Inside of Brochure

Inside of Brochure

Sales Folder Insert

Newspaper Ad #1

Newspaper Ad #2

Outdoor Billboard

:30 TV Commercialhttp://www.youtube.com/watch?v=eR__LolJwjo

Website: BeforeWebsite: Before

Website: AfterWebsite: Afterwww.orthocenter.netwww.orthocenter.net

Website: AfterWebsite: After

Website: AfterWebsite: After

Website: AfterWebsite: After

RatesRates

Projects @ $125/hour.Projects @ $125/hour.

BNI discount @ $100/hour.BNI discount @ $100/hour.

Best ReferralsBest Referrals

• Ad agencies & graphic design firms

• Medical practices and hospitals

www.zeimer.com www.zeimer.com

• Any questions?

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