You’re Approaching Lifetime Value the Wrong Way. Here’s Why.
Post on 07-Jan-2021
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Lifetime value is a big deal
to ecommerce businesses…whether they
realize it or not.
For some businesses, lifetime value is
how they make their marketing
campaigns work. One of our clients
spends a $1.87 on marketing for every
dollar they make in sales—on month
one. However, most customers stick
around for years, so in reality, their
overall return on investment is about
31x.
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