Your 24/7 Portal: Optimize Your Website

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Tips for making your business website serve as a 24/7 sales portal. Presented at Acción Texas small business seminar series Nov. 2012.

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Your 24/7 Portal: Optimize Your Website

Susan Price Firecat Studio

A Perfect Salesperson … Who Never Sleeps

How Do YOU Find a Product or Service?

Redesigns

Best Practices for Your Website

1.  Make contact information easy to find 2.  Build on a Content Management System 3.  Offer content helpful to your prospects 4.  Keep branding consistent – Business

cards, brochures, signs, email, website all should match

5.  Make sure it works on phones

Website Redesign Checklist

Getting Found: Search Engine Optimization

Optimizing for Search Traffic

Install the Free Google Analytics Code — And LEARN TO READ YOUR METRICS

Leverage Social Media

Don’t Do This…

• Talk • Pitch • Spam

…Do This!

• Listen • Engage • Respond

Web Presence is an Ongoing Commitment

Firecat Studio

Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile susan@firecatstudio.com http://firecatstudio.com Firecat Studio on Facebook @FirecatSue

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