Transcript
The Yellow Pages Are Dead
Matt Hillis
Bergamo Montessori School
Problem
I don’t know
where to start.
This talk
This talk
not this
not you
not me
Bergamo Montessori School Enrollment
2 2004
160 Students
Bergamo Montessori School Enrollment
2 2004
160 Students
2011
400 Students
Sacramento is miserable
Problem
Media is
changing.
Print, television and radio
influence is sinking
The digital divide
Is being torn
down.
Rapidly.
1995: Those crazy
kids with the internet
2000: Those crazy
kids on Napster
2005: Those crazy
kids on MySpace
2011: These people
are now your parents.
and they live their
lives online.
300 minutes with
this guy.
our target market
Is it her?
Is it him?
Is it her?
I hope not.
Please forgive
me,
Dottoressa.
What is her life like?
Look: a purple cow!
yellow pages
yellow pages
print ads
yellow pages
print ads
radio ads
yellow pages
print ads
radio ads
television ads
yellow pages
print ads
radio ads
television ads
even the school brochure
= static media
Commitment
Is it
working?
Slow to change
waste
Disadvantage
This is Maria
Montessori
Please forgive
me,
Dottoressa.
This is Maria Montessori
This is Maria
Montessori
Why?
Matt’s email failure.
Solutions
Meet our target market where they are
Meet our target market where they are
Spend less money (sometimes free!)
Meet our target market where they are
Spend less money (sometimes free!)
No commitments
Meet our target market where they are
Spend less money (sometimes free!)
No commitments
Easily track your results
Meet our target market where they are
Spend less money (sometimes free!)
No commitments
Easily track your results
Change your strategy with new data
=
quitter
blogging
is
essential
I lied
Me too.
Display ads(billboards)
Direct Mail
Hire
a
professional
designer!
10,500 site views in last month
8000 unique visitors in last month
Thanks for your attention!
Matt@BergamoSchools.com
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