Yellow pages are dead final

The Yellow Pages Are Dead

Matt Hillis

Bergamo Montessori School

Problem

I don’t know

where to start.

This talk

This talk

not this

not you

not me

Bergamo Montessori School Enrollment

2 2004

160 Students

Bergamo Montessori School Enrollment

2 2004

160 Students

2011

400 Students

Sacramento is miserable

Problem

Media is

changing.

Print, television and radio

influence is sinking

The digital divide

Is being torn

down.

Rapidly.

1995: Those crazy

kids with the internet

2000: Those crazy

kids on Napster

2005: Those crazy

kids on MySpace

2011: These people

are now your parents.

and they live their

lives online.

300 minutes with

this guy.

our target market

Is it her?

Is it him?

Is it her?

I hope not.

Please forgive

me,

Dottoressa.

What is her life like?

Look: a purple cow!

yellow pages

yellow pages

print ads

yellow pages

print ads

radio ads

yellow pages

print ads

radio ads

television ads

yellow pages

print ads

radio ads

television ads

even the school brochure

= static media

Commitment

Is it

working?

Slow to change

waste

Disadvantage

This is Maria

Montessori

Please forgive

me,

Dottoressa.

This is Maria Montessori

This is Maria

Montessori

Why?

Matt’s email failure.

Solutions

Meet our target market where they are

Meet our target market where they are

Spend less money (sometimes free!)

Meet our target market where they are

Spend less money (sometimes free!)

No commitments

Meet our target market where they are

Spend less money (sometimes free!)

No commitments

Easily track your results

Meet our target market where they are

Spend less money (sometimes free!)

No commitments

Easily track your results

Change your strategy with new data

Twitter

=

quitter

blogging

is

essential

I lied

Me too.

Display ads(billboards)

Direct Mail

Hire

a

professional

designer!

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Thanks for your attention!

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