X AXIS LOWER LIMIT UPPER LIMIT CHART TOP Y AXIS LIMIT Challenges to Campaigning Young people & politics Matt Korris Senior Researcher Hansard Society.
Post on 31-Dec-2015
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Methodology
Audit of Political Engagement
Annual survey: ~1,000 in-home, face to face interviews (Ipsos Mori / TNS BMRB)
Representative quota sample – weighted to national population profile
Great Britain only (since Audit 5)
Adults aged 18+
Booster interviews: Scotland, Wales, Black & Minority Ethnic individuals
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Dataset
Audit of Political Engagement
10 year dataset combined into one SPSS file
15,000 cases (unweighted)
13,000 cases (weighted, GB, 18+, standard timings)
http://www.hansardsociety.org.uk/research/public-attitudes/audit-of-political-engagement/
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Audit of Political Engagement 10
Interest in Politics
% very interested/fairly interested in politics
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Audit of Political Engagement 10
Knowledge of Politics
% know a great deal/a fair amount about politics
Knowledge & Complexity
The minimum age for voting is 16
71%Government & Parliament are the same thing 29%Members of the House of Lords are elected by the British public
67% 33%60% 40%Correct Wrong/DK
29% 33% 40%
45%55%You are automatically registered to vote if you pay council tax
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Knowledge & Complexity Correct Wrong/DK
29% 33% 40%
48%45% 57%
British Members of the European Parliament are directly elected by British voters
Political parties receive some state funding 52% 48%43% 57%
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Certainty to vote
Audit of Political Engagement 10
Audit 9 (2012)
Audit 10 (2013)
30%22%
Audit 8 (2011)
12%
Do I look bovvered?
Voting?whatevs
34% of 18-24s are certain not to vote
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Getting involved…or not
Audit of Political Engagement 10
27%
Have done in last year
Vote in an election
Would do if you felt strongly enough
Donate to charity/campaign
Create/sign e-petition
Create/sign paper petition
Contact local councillor/MP
20% 17% 9% 8% 8%
42%
25%35%41%
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But what about social media & online activism?
Audit of Political Engagement
3%
Have done in last year
Contributed to a discussion or campaign online or on social media
Would do if you felt strongly enough
6%
5%
9%
Expressed my political opinions onlineJoined a political group on Facebook / Followed a politician or political group on Twitter
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Sources of political news & information
Audit of Political Engagement 9
0%
10%
20%
30%
40%
50%
60%
70%
80%
Average 18-24 25-34
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Sources of political news & information
Audit of Political Engagement 9
0%
5%
10%
15%
20%
25%
30%
35%
Average 18-24 25-34
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So is there ANY good news?
Audit of Political Engagement 10
47%
42%
Want to be involved in local decision-making
Want to be involved in national decision-making
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45%
42%
57%
51%
18-24 25-34
78%Would be willing to do at least one activity from a list if they felt strongly about an issue
70% 72%
We know young people are interested in political issues & do engage with single issue campaigns
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Audit of Political Engagement 10
Efficacy of involvement
% strongly/fairly agree that when people like me get involved in politics they can really change the
way the country is run
Challenges to Campaigning…
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Audit of Political Engagement
Worrying trends on voting – especially among young people
TV dominates as a political news source. Social media a much smaller influence even among young people
Lack of knowledge/understanding is a significant barrier
Links to further info
Data from:http://www.hansardsociety.org.uk/research/public-attitudes/audit-of-political-engagement/ Focus group data held on this ESRC data archive page:http://store.data-archive.ac.uk/store/collaborativeCollectionEdit.jsp?collectionPID=archive%3A697 Conntected research for the focus groups:http://www.hansardsociety.org.uk/research/public-attitudes/anti-politics/
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