X AXIS LOWER LIMIT UPPER LIMIT CHART TOP Y AXIS LIMIT Challenges to Campaigning Young people & politics Matt Korris Senior Researcher Hansard Society.

Challenges to CampaigningYoung people & politics

Matt KorrisSenior Researcher

Hansard Society

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Methodology

Audit of Political Engagement

Annual survey: ~1,000 in-home, face to face interviews (Ipsos Mori / TNS BMRB)

Representative quota sample – weighted to national population profile

Great Britain only (since Audit 5)

Adults aged 18+

Booster interviews: Scotland, Wales, Black & Minority Ethnic individuals

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Dataset

Audit of Political Engagement

10 year dataset combined into one SPSS file

15,000 cases (unweighted)

13,000 cases (weighted, GB, 18+, standard timings)

http://www.hansardsociety.org.uk/research/public-attitudes/audit-of-political-engagement/

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Audit of Political Engagement 10

Interest in Politics

% very interested/fairly interested in politics

5

Audit of Political Engagement 10

Knowledge of Politics

% know a great deal/a fair amount about politics

Knowledge & Complexity

The minimum age for voting is 16

71%Government & Parliament are the same thing 29%Members of the House of Lords are elected by the British public

67% 33%60% 40%Correct Wrong/DK

29% 33% 40%

45%55%You are automatically registered to vote if you pay council tax

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Knowledge & Complexity Correct Wrong/DK

29% 33% 40%

48%45% 57%

British Members of the European Parliament are directly elected by British voters

Political parties receive some state funding 52% 48%43% 57%

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Audit of Political Engagement 10

Certainty to vote

% certain to vote

9

Certainty to vote

Audit of Political Engagement 10

Audit 9 (2012)

Audit 10 (2013)

30%22%

Audit 8 (2011)

12%

Do I look bovvered?

Voting?whatevs

34% of 18-24s are certain not to vote

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Getting involved…or not

Audit of Political Engagement 10

27%

Have done in last year

Vote in an election

Would do if you felt strongly enough

Donate to charity/campaign

Create/sign e-petition

Create/sign paper petition

Contact local councillor/MP

20% 17% 9% 8% 8%

42%

25%35%41%

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But what about social media & online activism?

Audit of Political Engagement

3%

Have done in last year

Contributed to a discussion or campaign online or on social media

Would do if you felt strongly enough

6%

5%

9%

Expressed my political opinions onlineJoined a political group on Facebook / Followed a politician or political group on Twitter

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Sources of political news & information

Audit of Political Engagement 9

0%

10%

20%

30%

40%

50%

60%

70%

80%

Average 18-24 25-34

13

Sources of political news & information

Audit of Political Engagement 9

0%

5%

10%

15%

20%

25%

30%

35%

Average 18-24 25-34

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So is there ANY good news?

Audit of Political Engagement 10

47%

42%

Want to be involved in local decision-making

Want to be involved in national decision-making

14

45%

42%

57%

51%

18-24 25-34

78%Would be willing to do at least one activity from a list if they felt strongly about an issue

70% 72%

We know young people are interested in political issues & do engage with single issue campaigns

15

Audit of Political Engagement 10

Efficacy of involvement

% strongly/fairly agree that when people like me get involved in politics they can really change the

way the country is run

Challenges to Campaigning…

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Audit of Political Engagement

Worrying trends on voting – especially among young people

TV dominates as a political news source. Social media a much smaller influence even among young people

Lack of knowledge/understanding is a significant barrier

Matt Korris

[email protected]

@MattKorris

hansardsociety.org.uk

Links to further info

Data from:http://www.hansardsociety.org.uk/research/public-attitudes/audit-of-political-engagement/ Focus group data held on this ESRC data archive page:http://store.data-archive.ac.uk/store/collaborativeCollectionEdit.jsp?collectionPID=archive%3A697 Conntected research for the focus groups:http://www.hansardsociety.org.uk/research/public-attitudes/anti-politics/