Www.StatVis.com Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com.
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www.StatVis.com
Usage Number of Pages Found by Search Engines for Business Analytics
Alex Zolot, PhD Alex.Zolot@StatVis.com
Rick CastroRick.Castro@StatVis.com
StatVis Consulting, San Diego
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Usually to get info from the Internet – 2 stage process:
1. Google to get a list of links;2. Follow the links to specific web sites for requisite information.
Directly:
1) The number of searches with the query - Google Insights
or
2) The number of pages found by a search engine - GoogMeter
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Usage Number of Pages Found by Search Engines for Business Analytics
Alex Zolot, PhD Alex.Zolot@StatVis.com
Rick CastroRick.Castro@StatVis.com
StatVis Consulting, San Diego
www.zolot.us www.StatVis.com 4
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GoogMeter (www.googmeter.com)
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GoogMeter : Output
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GoogMeter : Calculation of Indexes
Totals of #Pages Found: by columns - Tot(Obj) by rows - Tot(Prop) overall - Tot
Empirical probabilities: p(Obj) = Tot(Obj) /Tot p(Prop) = Tot(Prop) /Tot
Expected number of pages: E(Obj, Prop) = Tot * p(Obj) * P(Prop)
Indexes: Ind(Obj, Prop) = 100 * N(Obj, Prop) / E(Obj, Prop)
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GoogMeter : Too variants for bubble's volumes:
1. Volume ~ ( N - E )2 / E
2. Volume ~ | ln ( Ind / 100 ) | = | ln ( N / E ) |
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Usage of Googmeter for Business Analytics. Quality of Products
Comparison of HW brands.
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Usage of Googmeter for Business Analytics. Quality of Products
Comparison of SW brands.
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Usage of Googmeter for Business Analytics. Quality of Products
Comparison of SW brands – visual. of 4 parameters.
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Usage of Googmeter for Business Analytics. Marketing
Comparison of HW brands by country
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Usage of Googmeter for Business Analytics. Marketing
Comparison of HW brands by university associations
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Time Series.
Time series for HW brands from Googmeter
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Time Series.
Time series for HW brands. Comparison between smoothed Googmeter (left axis, solid lines) and Google Insight (right axis, dashed lines) data.
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Time Series.
Time series for Google Insights number of searches for “Sun Microsystems” (black solid line) and volume of stocks trade with “JAVA”(red dashed line).
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References
[1] Douwe Osinga Mapped Webhttp://douweosinga.com/projects/mappedweb
[2] Michael Cavaretta, Sales Forecasting Using Google Searches. SAS 2008 Data Mining Conference, Las Vegas,www.sas.com/events/dmconf/abstract.html#cavaretta
www.StatVis.com
Usage Number of Pages Found by Search Engines for Business Analytics
Alex Zolot, PhD Alex.Zolot@StatVis.com
Rick CastroRick.Castro@StatVis.com
StatVis Consulting, San Diego
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