Wouldn’t Beef Producers like to: Predict Marbling scores? Maximize Profits? Increase the quality of Beef? Promote beef? Increase palatability of beef?

Wouldn’t Beef Producers like to: Predict Marbling

scores?

Maximize Profits?

Increase the quality of Beef?

Promote beef?

Increase palatability of beef?

Their Solution:Their Solution:

Key Words

Marbling- intramuscular fat

Palatability-the property of being acceptable to the mouth

Why the USDA

The Choice-Select spread is: $9.35

Maximize Profits

Improve palatability

Improve Meat Quality

Improve export values

Prime Assurance Ultrasound?

Facts supporting the cause

In 2003 (source: USDA):

Pounds of beef : 690,460,000,000

Pounds of beef export:

Choice-Select Spread: $9.35

Audience Targeted

The technology will be commercially available to feedlot producers, live cattle buyers, and slaughter facilities.

General Description

Marbling – intramuscular fat

Can somewhat control marbling through

Maturity

Selective breeding

Impossible to predict

General Description

Our product predicts marbling in beef

Handheld scanner

Uses ultrasound waves

LCD screed (high definition color)

The technology itself

Producers scan the loin

Ultrasound image of marbling

Image sent to online meat index

Compared to top quality meat

The technology itself

Producer can then decide animal’s fate

Slaughtered now or retained in feedlot

CAB (Certified Angus Beef)

Sold 93.2 million pounds last year

Value: approx. $200,000,000

Allows producer to sell at top price

Visual Demonstration

Promotion

Complimentary machines given to select plants

Trial time period of free use

Print advertisement

Web design

Impacting Agriculture

Beef Quality

Increase in export trade

Palatability

Consistency of product

Beef promotion

Maximize profits

Cost

$1500 per machine

Introductory promotion

Summary

New technology introduced for:

Maximizing Profits

Beef Quality

Palatability

Summary

The technology:

Scanner

Image on LCD Screen

Determination of fate