Dec 29, 2015
Wouldn’t Beef Producers like to: Predict Marbling
scores?
Maximize Profits?
Increase the quality of Beef?
Promote beef?
Increase palatability of beef?
Their Solution:Their Solution:
Key Words
Marbling- intramuscular fat
Palatability-the property of being acceptable to the mouth
Why the USDA
The Choice-Select spread is: $9.35
Maximize Profits
Improve palatability
Improve Meat Quality
Improve export values
Prime Assurance Ultrasound?
Facts supporting the cause
In 2003 (source: USDA):
Pounds of beef : 690,460,000,000
Pounds of beef export:
Choice-Select Spread: $9.35
Audience Targeted
The technology will be commercially available to feedlot producers, live cattle buyers, and slaughter facilities.
General Description
Marbling – intramuscular fat
Can somewhat control marbling through
Maturity
Selective breeding
Impossible to predict
General Description
Our product predicts marbling in beef
Handheld scanner
Uses ultrasound waves
LCD screed (high definition color)
The technology itself
Producers scan the loin
Ultrasound image of marbling
Image sent to online meat index
Compared to top quality meat
The technology itself
Producer can then decide animal’s fate
Slaughtered now or retained in feedlot
CAB (Certified Angus Beef)
Sold 93.2 million pounds last year
Value: approx. $200,000,000
Allows producer to sell at top price
Visual Demonstration
Promotion
Complimentary machines given to select plants
Trial time period of free use
Print advertisement
Web design
Impacting Agriculture
Beef Quality
Increase in export trade
Palatability
Consistency of product
Beef promotion
Maximize profits
Cost
$1500 per machine
Introductory promotion
Summary
New technology introduced for:
Maximizing Profits
Beef Quality
Palatability
Summary
The technology:
Scanner
Image on LCD Screen
Determination of fate