Wordpress small-business
Post on 06-Nov-2014
3033 Views
Preview:
DESCRIPTION
Transcript
www.jtpratt.com
www.jtprattmedia.com
WordPress for Small Business
What is WordPress?Why Is It SO Popular?
What Is a CMS?
www.jtpratt.com
www.jtprattmedia.com
How do I get WordPress?
WordPress.com is a free blog serviceWordPress.org is free software
www.jtpratt.com
www.jtprattmedia.com
WordPress.com is a free blog service
signup for: websitename.wordpress.com can't modify theme code have to pay to modify CSS code can't install plugins or themes they don't already have has paid upgrades (like vanity domain names) don't have to pay for hosting maintained for Automattic company, not WordPress community limited customization - but nearly unbreakable
www.jtpratt.com
www.jtprattmedia.com
WordPress.org is free software
requires web hosting maintained by WordPress community (which includes Automattic) can install any plugins or themes you want highly intuitive, fairly easy learning curve unlimited customization potential you break it - you fix it
www.jtpratt.com
www.jtprattmedia.com
Isn't Wordpress for Blogging?
www.jtpratt.com
www.jtprattmedia.com
Can I Really Create and Manage a Website?
WordPress is Free Thousands of Free Themes Thousands of Free plugins What's Your Time Worth?
www.jtpratt.com
www.jtprattmedia.com
How Much Money Will I Need?
WordPress.com is free (but inflexible) Most businesses "self-host" requires a domain name and web hosting account What you spend beyond that is unique to your business needs DO NOT put your website LAST on your list of expenditures
www.jtpratt.com
www.jtprattmedia.com
Preventative Maintenance Tips Offsite backups Update WordPress regularly Update Plugins regularly Remove unused plugins Use Basic Security measures
www.jtpratt.com
www.jtprattmedia.com
How do I Find a WordPress Expert?
Google search forums or groups outsourcing websites recommendations
www.jtpratt.com
www.jtprattmedia.com
How Do I know if my WordPress guy IS AN expert?
ask for examples of work ask for references WITH contact information get estimates of work in advance ask lots of questions talk with them over the phone pay for only portions of work over time
www.jtpratt.com
www.jtprattmedia.com
How Much Do I Pay a WordPress expert?
You get what you pay for Rates run from $10/hr to $200/hr Compare costs to any other skilled trade Differences are from coaches to coders If you want custom work, you pay a custom price
www.jtpratt.com
www.jtprattmedia.com
PEOPLE ARE JUDGING YOU!
first impressions are everything you have about 5 seconds time it's like a job interview are you trustworthy? can YOU do what I want? is what I want within 2 clicks?
www.jtpratt.com
www.jtprattmedia.com
The Needs of a Small Business Online listing of services selling products (e-commerce) blogging social media engagement contact forms invoicing generating leads SEO (getting found) email marketing advertising
www.jtpratt.com
www.jtprattmedia.com
Listing Your Services
write in depth descriptions don't put non-relevant services on the same page think off each service page as a "target" know your keywords in advance don't OVER-SEO don't forget the homepage target
www.jtpratt.com
www.jtprattmedia.com
Selling Products (e-commerce)
know your requirements first find the best solution (using WordPress or not) have a dedicated maintenance person be secure cover yourself legally
www.jtpratt.com
www.jtprattmedia.com
Blogging for a Small Business
don't let it be a missed opportunity position yourself as an expert grow in the search engines use it to populate social media give away knowledge as your loss leader Keep people engaged via updates Use examples, case studies, and testimonials
www.jtpratt.com
www.jtprattmedia.com
What PlumberWould You Call?
www.jtpratt.com
www.jtprattmedia.com
What PainterWould You Contact?
www.jtpratt.com
www.jtprattmedia.com
What Lawyeris most reputable?
www.jtpratt.com
www.jtprattmedia.com
Which AccountantIs Best?
www.jtpratt.com
www.jtprattmedia.com
Who Hasthe Best Pizza?
www.jtpratt.com
www.jtprattmedia.com
What Have We Learned?
Have an extremely visible “call to action” Look as professional as possible Highlight your strengths Don't have a “cluttered” website Is your message “5 seconds or less”?
www.jtpratt.com
www.jtprattmedia.com
Are You Getting Conversions? Is your website bringing in visitors? Are those visitors converting to sales? What can you do to get more traffic? What can you do to convert more sales?
www.jtpratt.com
www.jtprattmedia.com
Does Your Website have ROI? Every business owners wants ROI If you don't spend (time or money), no ROI ROI is NOT manufactured overnight You get OUT of it what you put INTO it
www.jtpratt.com
www.jtprattmedia.com
</li>
Go BEYOND your website Spend time doing external promotion Network in local meetups and groups Answer questions in forums Connect in forums CALL PEOPLE Connect traditional media to your website
www.jtpratt.com
www.jtprattmedia.com
top related