Wooga: Internationality meets Agility @Zutaten 2013
Post on 22-Jan-2018
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Key facts in a nutshell founded 2009 in Berlin by Jens (CEO) & Philipp (CTO) social games for Facebook & Mobile 50 million MAU 70% of users are Female 280 people // 40 nations // based in Europe’s Tech Capital Berlin
what do we do?
games!
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games for everyone!
core human desire
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...why casual games?
No entry barriers!
No installation necessary
& Free to play
Quick – „I only have a 10 min break“
Appointment Gaming
3 min 4 hours
23 hours 70 hours
3 min to understand the game
Short core game loop
Play anywhere, anytime!
Social games are disrupting the traditional games industry
Old world New world
Audience Core / Heavy Everyone
Development Product Service
Promo>on Mass adver>sing Viral
Business Model One >me fee Freemium
Early consoles (Atari)
Home computers (C64 / Amiga)
Modern consoles (Playsta>on, XBOX)
Social games
1970 1980 1990 2000 2010 2020
...but how do we do successful games for
everyone?
Wooga combines emotions with metrics
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Brain Buddies
Magic Land Diamond Dash Happy Hospital
Monster World Bubble Island
1 year ago 15 Woogas worked on Mobile
today 150 Woogas work on Mobile!
Magic Land
Diamond Dash
Monster World Bubble Island
Pocket Village Pearl’s Peril
50million
=15x
20languages
...and how do monsters make money?
Magic Wands
~ 35 %!
Crafting with woogoo
~ 30 %!
Our office in Berlin
Small teams, huge impact § flexible project management § small teams of 10 - 15 people § interdisciplinary working environment (engineers, pm & game artists)
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200.000
400.000
600.000
800.000
1.000.000
1.200.000
Diamond Dash DAU
Casual games, casual workplace
here casual Friday happens every day.
§ value personality & performance over rules, team fitting § no suits, open office space & flat hierarchies § awesome kitchen (cereals, sweets, softdrinks, milk, fresh fruits, beer)
Tap into your full potential
how do we learn from each other? § brownbag lunches § daily standups § weekly open team
meetings
teambuilding budgets for every team to get the people stronger connected to each other!
personal development:
§ budget of € 1.500 per employee / year § 2 paid days off for personal education
Woogas like cool party locations
Come and join our awesome team!
Check out our open job positions: http://www.wooga.com/jobs/students
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