Why do students go to university?

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Why do students go

to university?

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The dream starts early

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Students are thinking about uni from the age of 14

87%of final year

GCSE students expect to go to

university

(TSR, 1,000 students)

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Tracking the dream through thestudentroom.co.uk community

UniversityGCSE A-level (or equivalent)

Spyrogyra: “Do GCSE resits look bad when applying to university?”

Awareness Action Advocate

LeFruitcake: "I've just finished at Chester/

Reaseheath after 6 years, so if you want to ask for any help or advice, send your messages my way"

Ayeeesha-r, A-level: “...what kind of careers/ fields could they lead me into? I still have no idea what job I'd like to do!”

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Tracking the dream through thestudentroom.co.uk community

UniversityGCSE A-level (or equivalent)

bad when applying to university?”

100,000GCSE

discussionsper year

Awareness Action Advocate

200,000+KS5

discussionsper year

1.1million +University

discussionsper year

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What motivates a student to go to university?

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• TheStudentRoom.co.uk surveyed over 4,000 students in early 2013

• Investigated awareness, understanding and motivations for applying to university

• Download your copy of the report from tsrmatters.com

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Uni is all about career prospects

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Uni is all about career prospects

190% rise in discussions on

The Student Room concerning careers and jobs over 2012 numbers

Not all about having a good time

‘Student experience’ factors losing traction

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... But students may undervalue soft workplace skills

What influences student

decisions?

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Decisions aren’t made by league tables alone

Page 1304/13/2023© www.TheStudentRoom.co.uk

40% of students don’t know where to find the information that is now included in KIS data to help inform their decisions

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How to connect with students

Page 1504/13/2023© www.TheStudentRoom.co.uk

We asked: “Where did you go to find out this information about universities?”

Go where your audience are!

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1.7 million

by

656,338 students in 2012

study and educationposts on

TheStudentRoom.co.uk

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Why TSR?

Honest peer advice means students come

to shape study & career decisions

We’re uniquely able to help you influence decisions by understanding, connecting & engaging with students

as those decisions are being formed

The Student Room is the UK largest online

student community

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Reaching students...

• Display advertising + University Profile for awareness

• Q&As + Official Rep accounts for engagement

• Research to understand student audience

Increasedapplications

and attendees

Greater visibility of your brand

Greater content about your uni

and more shared in Google

Activity in communities

More awareness, knowledge and

discussion about your uni

Increased data and insight

UniversityGCSE A-level (or equivalent)

Awareness Action Advocate

Build reputation through long term engagement

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Want to connect with students?

Find out more at SRMatters.com

or call 0800 999 3222