Page 1 Why do students go to university?
Why do students go to university?
Jun 20, 2015
So why do students choose to go to university?
Through research conducted amongst the UK's largest online student community, we investigated when the dream to attend university starts, what motivates a student to attend and what influences their choice of course and university. The results may surprise you.
We also offer some useful advice on connecting and engaging this vibrant, young audience in the moments they're making these key decisions.
Through research conducted amongst the UK's largest online student community, we investigated when the dream to attend university starts, what motivates a student to attend and what influences their choice of course and university. The results may surprise you.
We also offer some useful advice on connecting and engaging this vibrant, young audience in the moments they're making these key decisions.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1
Why do students go
to university?
Page 2
The dream starts early
Page 3
Students are thinking about uni from the age of 14
87%of final year
GCSE students expect to go to
university
(TSR, 1,000 students)
Page 4
Tracking the dream through thestudentroom.co.uk community
UniversityGCSE A-level (or equivalent)
Spyrogyra: “Do GCSE resits look bad when applying to university?”
Awareness Action Advocate
LeFruitcake: "I've just finished at Chester/
Reaseheath after 6 years, so if you want to ask for any help or advice, send your messages my way"
Ayeeesha-r, A-level: “...what kind of careers/ fields could they lead me into? I still have no idea what job I'd like to do!”
Page 5
Tracking the dream through thestudentroom.co.uk community
UniversityGCSE A-level (or equivalent)
bad when applying to university?”
100,000GCSE
discussionsper year
Awareness Action Advocate
200,000+KS5
discussionsper year
1.1million +University
discussionsper year
Page 6
What motivates a student to go to university?
Page 7
• TheStudentRoom.co.uk surveyed over 4,000 students in early 2013
• Investigated awareness, understanding and motivations for applying to university
• Download your copy of the report from tsrmatters.com
Page 8
Uni is all about career prospects
Page 9
Uni is all about career prospects
190% rise in discussions on
The Student Room concerning careers and jobs over 2012 numbers
Not all about having a good time
‘Student experience’ factors losing traction
Page 10
... But students may undervalue soft workplace skills
What influences student
decisions?
Page 12
Decisions aren’t made by league tables alone
Page 1304/13/2023© www.TheStudentRoom.co.uk
40% of students don’t know where to find the information that is now included in KIS data to help inform their decisions
Page 14
How to connect with students
Page 1504/13/2023© www.TheStudentRoom.co.uk
We asked: “Where did you go to find out this information about universities?”
Go where your audience are!
Page 16
1.7 million
by
656,338 students in 2012
study and educationposts on
TheStudentRoom.co.uk
Page 17
Why TSR?
Honest peer advice means students come
to shape study & career decisions
We’re uniquely able to help you influence decisions by understanding, connecting & engaging with students
as those decisions are being formed
The Student Room is the UK largest online
student community
Page 18
Reaching students...
• Display advertising + University Profile for awareness
• Q&As + Official Rep accounts for engagement
• Research to understand student audience
Increasedapplications
and attendees
Greater visibility of your brand
Greater content about your uni
and more shared in Google
Activity in communities
More awareness, knowledge and
discussion about your uni
Increased data and insight
UniversityGCSE A-level (or equivalent)
Awareness Action Advocate
Build reputation through long term engagement
Page 21
Want to connect with students?
Find out more at SRMatters.com
or call 0800 999 3222
Related Documents
