Why Dealers Who Neglect Social Media Are Leaving Money on the Table JOE MATTHEWS Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com ljoe@tagkast.com.
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Why Dealers Who Neglect Social Media Are Leaving Money on the Table
JOE MATTHEWS
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever
before.
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Source: Global Web Index
Many businesses are using owned social media channels to improve relationships with
their existing customers.
The same platforms used to build community and engage supporters can attract new customers and
generate sales.
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Effective social marketing is about leveraging your current customers to reach new
audiences.
Empower customers to drive your message outwards – provide them the platform to activate
and advocate you to their own network.
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Source: Deloitte Consulting LLC
Why is leveraging recommendations important?
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Our friends and family are trusted
and strongly motivate
purchasing.
Source: Nielsen Report: Consumer Trust in Advertising
TODAY’S AGENDA: Actionable examples of how social marketing can help
dealerships activate their current consumer-base to attract new customers, increase their market share, and outshine their competition.
TACTICS:1. Gathering and Broadcasting User-Generated
Content 2. Social Event Technologies Increase Your Event
Sponsorship ROI 3. Lead Collection with Contests or Promotions
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
TACTIC 1:
Gathering and Broadcasting User-Generated Content
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Why Photos?
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Images see the highest interaction and engagement rates on social
media.
Source: Social Media Examiner
TACTIC 2:
Social Event Technologies Increase the Return of Local Event
Sponsorship
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
93% of consumers believe events are more effective than TV commercials, print or online ads, and radio.
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Source: EventTrack Research Study 2014
96% of consumers said participating in an event made them more likely to purchase.
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Source: EventTrack Research Study 2014
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Live Event Activations and Social Content Sharing
Branded event activations help sponsors bond with live attendees and provide a way
to amplify reach and grow awareness.
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Social Media Feed Displays
Services like Tint Up pull user generated and branded content from various social networks
into a display.
TACTIC 3:
Integrating Lead Collection into Sales and Marketing Tactics
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Apps make it easy to run sweepstakes, contests, and promotions at events or online – find the right activity for your dealership and
audience.
Source: Wishpond
Joe Matthews | Tagkast | CEO and Co-Founder | joe@tagkast.com l
Socially integrated contests increase your reach even more - allowing you to capture more
leads.
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