Why Dealers Who Neglect Social Media Are Leaving Money on the Table JOE MATTHEWS Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] [email protected].

Why Dealers Who Neglect Social Media Are Leaving Money on the Table

JOE MATTHEWS

Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] l

mailto:[email protected]

Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever

before.


Source: Global Web Index


Many businesses are using owned social media channels to improve relationships with

their existing customers.

The same platforms used to build community and engage supporters can attract new customers and

generate sales.



Effective social marketing is about leveraging your current customers to reach new

audiences.

Empower customers to drive your message outwards – provide them the platform to activate

and advocate you to their own network.


Source: Deloitte Consulting LLC


http://bcove.me/hq9oy1at

Why is leveraging recommendations important?


Our friends and family are trusted

and strongly motivate

purchasing.

Source: Nielsen Report: Consumer Trust in Advertising


TODAY’S AGENDA: Actionable examples of how social marketing can help

dealerships activate their current consumer-base to attract new customers, increase their market share, and outshine their competition.

TACTICS:1. Gathering and Broadcasting User-Generated

Content 2. Social Event Technologies Increase Your Event

Sponsorship ROI 3. Lead Collection with Contests or Promotions



TACTIC 1:

Gathering and Broadcasting User-Generated Content









Why Photos?


Images see the highest interaction and engagement rates on social

media.

Source: Social Media Examiner




TACTIC 2:

Social Event Technologies Increase the Return of Local Event

Sponsorship


93% of consumers believe events are more effective than TV commercials, print or online ads, and radio.


Source: EventTrack Research Study 2014

96% of consumers said participating in an event made them more likely to purchase.


Source: EventTrack Research Study 2014



Live Event Activations and Social Content Sharing

Branded event activations help sponsors bond with live attendees and provide a way

to amplify reach and grow awareness.


Social Media Feed Displays

Services like Tint Up pull user generated and branded content from various social networks

into a display.


TACTIC 3:

Integrating Lead Collection into Sales and Marketing Tactics




Apps make it easy to run sweepstakes, contests, and promotions at events or online – find the right activity for your dealership and

audience.

Source: Wishpond


Socially integrated contests increase your reach even more - allowing you to capture more

leads.


Contact Info

Full Name:

Company:

Job Title :

Email:

Joe Matthews

Tagkast

CEO and Co-Founder

[email protected]

Share an important takeaway you received from this sessionusing hashtag #DD17 for a chance to win an iPad.

Why Dealers Who Neglect Social Media Are Leaving Money on the Table JOE MATTHEWS Joe Matthews | Tagkast | CEO and Co-Founder | [email protected] [email protected].

Documents

advertising slide

social media examiner

new customers

social event technologies

current customers

effective social marketing

global web index slide

owned social media channels