Why content curation is a new form of communication
Post on 23-Aug-2014
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@gdecugis
Why content curation isa new form of
communication
Guillaume DecugisCo-Founder & CEO, Scoop.it
Talk at the University of San Francisco 9/17/13
@gdecugis
Communication back then
“One to Many”
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Brand, content & media creation
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Media creation & distribution
Distribution
1000 BC 1200 AD 1848 AD
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Mass Media. Mass distribution, narrow creation.
1923 1940 1969
Distribution
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Communication pre-Internet
“One to Many”
Faster, broader
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Internet > Mass Media
Mass Distribution
Mass Creation
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I’m talking to
you!
I’m looking for you!
Information overload
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Brian SolisAltimeter Group
“Brands must become media to earn relevance”
Attention scarcity transformed content strategies
“Content is king”
Bill GatesMicrosoft
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A race to great content
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Where not even sky is the limit
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Communication post Web 2.0
All of Us
Opportunity
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Content Curator ?
Rohit BhargavaInfluencial Marketing Group
“Someone who finds, groups, organizes and shares the best and most relevant content on a specific
issue”
“A Web Super Hero”
Steve RosenbaumCuration Nation
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relevantnoisy
find
discover
Search
Social Graph Interest Graph
The Interest Graph: where Social Discovery meets Search Relevancy
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Interest-based publishing-by-curation
The opportunity for individuals, organizations and businesses
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1
Discover
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2 Enrich
1
Discover
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3 Share
2 Enrich
1
Discover
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Scoop.it today
Weekly Traffic
650k 7MM+50MM+Communit
y of Curators
Monthly unique visitors
Curated content items
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Who are these new super heroes?
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Independent professionals- Show professional expertise- Research a topic- Generate business leads- Save time
Some have audiences > 1MM views
"Content curation will help to establish oneself as a knowledgeable resource who adds value to a topic or community."Lauren Moss, Architect (http://www.scoop.it/u/myd-studio)
"Over the past years I've tested different content curation sites and found Scoop.it to be the leader in both innovation and traffic building potential.”Brian Yanish, Marketing Consultant(http://www.scoop.it/u/brian-yanish)
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Startups & SMB’s- Show thought leadership- Share a vision- Educate a nascent market- Improve SEO- Show press traction
Leverage Web site integrationSome have indexed 50,000 more pages in search engines and reached audiences in 100,000’s
HealthCare Mobile, mobile app developer(http://blog.healthcaremobile.com/)
Ecovadis, supply chain software(http://market-news.ecovadis.com)
IS Decisions, IT software(http://www.scoop.it/u/IS_Decisions))
Open Garden, wireless technology(http://mesh.opengarden.com)
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Non-ProfitsCancerCommons, Cancer Research
Accelerate the learning cycle on cancer treatments:- Educate patients on latest
research- Provide research digests to
clinicians
Ashoka, Social Entrepreneurship
Promote change through social entrepreneurship initiatives:- Find quality content for their
newsletters- Keep their community engaged
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Entreprise- Increase social media, web site or
newsletter engagement- Team curation- Internal communication- Community contributions- SEO
Orange, European mobile operator
PepsiCo HR, Food & Beverage
Ring Central, Cloud-based phone system
Reed Exhibitions, Largest event producer
Havas Worldwide, Global advertising
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Educators- “Text book in the cloud”- Develop students’ critical
thinking- Develop personal brand
"Seriously, more people know me from Scoop.it than all my research published in academic journals.”Seth Dixon, Rhode Island College Professor
“[Using Scoop.it] gave my kids the opportunity to make several decisions about the quality of the content that they were finding on a controversial topic.”Bill Ferriter, 6th grade teacher, North Carolina
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Are you ready to become a gatekeeper in your field ?
Guillaume DecugisCo-Founder & CEO
http://scoop.itCome say hi! 48 2nd St, San Francisco
Get Started
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