@gdecugis Why content curation is a new form of communication Guillaume Decugis Co-Founder & CEO, Scoop.it Talk at the University of San Francisco 9/17/13
Why content curation is a new form of communication
Aug 23, 2014
These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013.
In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
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Transcript
@gdecugis
Why content curation isa new form of
communication
Guillaume DecugisCo-Founder & CEO, Scoop.it
Talk at the University of San Francisco 9/17/13
@gdecugis
Communication back then
“One to Many”
@gdecugis
Brand, content & media creation
@gdecugis
Media creation & distribution
Distribution
1000 BC 1200 AD 1848 AD
@gdecugis
Mass Media. Mass distribution, narrow creation.
1923 1940 1969
Distribution
@gdecugis
Communication pre-Internet
“One to Many”
Faster, broader
@gdecugis
Internet > Mass Media
Mass Distribution
Mass Creation
@gdecugis
I’m talking to
you!
I’m looking for you!
Information overload
@gdecugis
Brian SolisAltimeter Group
“Brands must become media to earn relevance”
Attention scarcity transformed content strategies
“Content is king”
Bill GatesMicrosoft
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A race to great content
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Where not even sky is the limit
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Communication post Web 2.0
All of Us
Opportunity
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Content Curator ?
Rohit BhargavaInfluencial Marketing Group
“Someone who finds, groups, organizes and shares the best and most relevant content on a specific
issue”
“A Web Super Hero”
Steve RosenbaumCuration Nation
@gdecugis
relevantnoisy
find
discover
Search
Social Graph Interest Graph
The Interest Graph: where Social Discovery meets Search Relevancy
@gdecugis
Interest-based publishing-by-curation
The opportunity for individuals, organizations and businesses
@gdecugis
1
Discover
@gdecugis
2 Enrich
1
Discover
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3 Share
2 Enrich
1
Discover
@gdecugis
Scoop.it today
Weekly Traffic
650k 7MM+50MM+Communit
y of Curators
Monthly unique visitors
Curated content items
@gdecugis
Who are these new super heroes?
@gdecugis
Independent professionals- Show professional expertise- Research a topic- Generate business leads- Save time
Some have audiences > 1MM views
"Content curation will help to establish oneself as a knowledgeable resource who adds value to a topic or community."Lauren Moss, Architect (http://www.scoop.it/u/myd-studio)
"Over the past years I've tested different content curation sites and found Scoop.it to be the leader in both innovation and traffic building potential.”Brian Yanish, Marketing Consultant(http://www.scoop.it/u/brian-yanish)
@gdecugis
Startups & SMB’s- Show thought leadership- Share a vision- Educate a nascent market- Improve SEO- Show press traction
Leverage Web site integrationSome have indexed 50,000 more pages in search engines and reached audiences in 100,000’s
HealthCare Mobile, mobile app developer(http://blog.healthcaremobile.com/)
Ecovadis, supply chain software(http://market-news.ecovadis.com)
IS Decisions, IT software(http://www.scoop.it/u/IS_Decisions))
Open Garden, wireless technology(http://mesh.opengarden.com)
@gdecugis
Non-ProfitsCancerCommons, Cancer Research
Accelerate the learning cycle on cancer treatments:- Educate patients on latest
research- Provide research digests to
clinicians
Ashoka, Social Entrepreneurship
Promote change through social entrepreneurship initiatives:- Find quality content for their
newsletters- Keep their community engaged
@gdecugis
Entreprise- Increase social media, web site or
newsletter engagement- Team curation- Internal communication- Community contributions- SEO
Orange, European mobile operator
PepsiCo HR, Food & Beverage
Ring Central, Cloud-based phone system
Reed Exhibitions, Largest event producer
Havas Worldwide, Global advertising
@gdecugis
Educators- “Text book in the cloud”- Develop students’ critical
thinking- Develop personal brand
"Seriously, more people know me from Scoop.it than all my research published in academic journals.”Seth Dixon, Rhode Island College Professor
“[Using Scoop.it] gave my kids the opportunity to make several decisions about the quality of the content that they were finding on a controversial topic.”Bill Ferriter, 6th grade teacher, North Carolina
@gdecugis
Are you ready to become a gatekeeper in your field ?
Guillaume DecugisCo-Founder & CEO
http://scoop.itCome say hi! 48 2nd St, San Francisco
Get Started
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