Transcript
Why
P a u l G r a y
D i r e c t o r , P l a t f o r m S e r v i c e s , K i k
Chatis the future of
mobile
@paulalexgray
Be informed
Be inspired
Be ready
W h a t i s c h a t ?
W h y b o t s w i l l b e H u g e
W h a t m a r k e t e r s n e e d t o k n o w
The most popular chat app for North American Teens
• Username based; no phone number or mobile plan necessary
• Top 20 app in Google Play and Top 40 app on iTunes
• Top 5 social/communication app
• Users spend 97 minutes per week using Kik (BI Report)
“Messaging is one of the few
things people do more than
social networking.”
Mark Zuckerberg
Facebook Q&A November 6, 2014
Be informed
Be inspired
Be ready
Be informed
The next big thing
in mobile?
Do go on
SourcePoint and Comscore SEP 2015
Comscore 2014 - 2015
w e b M o b i leo s
b o t s
Be inspired
REAL LIFE APPLICATIONS!
Be ready
I want our bots strategy.
Right Meow.
Be ready
Messaging powers two way interactions Bots enable you to personalise experiences at scale
applications
Messaging powers two way interactions Bots enable you to personalise experiences at scale
applications
Messaging powers two way interactions Bots enable you to personalise experiences at scale
applications
Messaging powers two way interactions Bots enable you to personalise experiences at scale
applications
Messaging powers two way interactions Bots enable you to personalise experiences at scale
applications
Messaging powers two way interactions Bots enable you to personalise experiences at scale
applications
P a u l G r a y
D i r e c t o r , P l a t f o r m S e r v i c e s , K i k
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