Why Blogs are Important for Businesses

Blogs vs. Websites

Blogs allow us to communicate with our clients

Do not shout at your customers

Corporate image

Company focused

Strict copyright

Sales oriented

Office suite

Websites Blogs

Personal insights

Client focused

Light write up

Educational

Friendly casual

One way message Two way communication Vs.

Web pages do not change very often

• Posts in blogs are published at least once a week• Information reflects latest developments and

topics of interest• Ideas can be contradictory and evoke dialogue

Sites with blogs have more clients

• Contextual backlinks• Clients like getting free advice• Blogs build confidence among clients

Communicating and conversing features

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People, characters, personal contacts

Brian is the founder of BlogEngage and he has several blogs and websites of his own

Pete Cashmore is the founder/CEO at Mashable.com. Owner of MyBlogGuest

Tamar Weinberg is a digital and social media strategist and author of The New Community