Why Accessible Video is Good Video

Post on 22-Jan-2018

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WHY

ACCESSIBLE

VIDEO IS

BETTER VIDEO

We are:

Josh Miller

Co-Founder, CRO

3Play Media

www.3playmedia.com

josh@3playmedia.com

Lily Bond

Director of Marketing

3Play Media

www.3playmedia.com

lily@3playmedia.com

WHAT ARE

CAPTIONS?

WHY SHOULD

YOU CAPTION?

12%Captions increase view time on Facebook videos

by 12%

41%Of videos are incomprehensible w/o sound or

captions

80%Of Facebook viewers react negatively to videos autoplaying

without sound or captions

98.6%Of students find captions helpful for learning

75%Use captions as a learning aid

FOCUSIs the #1 reason students use captions

for learningRESEARCH: www.3playmedia.com/student-research-study/

THE

a11y

PICTUR

E

71%Of people with disabilities leave a website

immediately if it is not accessible.

48 MILLIONAmericans are d/Deaf or hard of hearing. That’s

20%!

24 MILLIONAmericans are Blind or low-vision. That’s 10%!

What do these companies

have in common?

+ 1700 other companies

WHAT ABOUT

SPEECH

RECOGNITION?

WHAT’S AUDIO

DESCRIPTION?

WHO IS 3PLAY

MEDIA?

GOAL: Make

Video

Accessibility

EASY

Online Account System

Fast & Reliable Turnaround

Automated Workflows

One Stop Shop

Innovative Tools

Synthesized Speech

PROS:

▸ Cost-Effective

▸ Fast Processing

▸ Speaker Choices

▸ Editable

▸ Familiarity

CONS:

▸ It’s a machine

▸ Tone

▸ Pronunciation

THANKS!

Josh Miller

Co-Founder, CRO

3Play Media

www.3playmedia.com

josh@3playmedia.com

Lily Bond

Director of Marketing

3Play Media

www.3playmedia.com

lily@3playmedia.com

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