Who? - HUMANE · 2018-05-02 · Customer Creation Product Discovery Product Validation Product Creation Minimal Viable Product Customer Value Proposition Business Model Canvas Value

Who?

● 8 years of Startups ● 15 years in Corporates ● Founded 3 startups, 1 failed ● Coach to > 50 Startups ● Investor in 5 Startups ● Active contributor to Startup ecosystem

e-health e-climate e-learning

We believe ambitious entrepreneurship is essential for turning knowledge into innovations that create a healthy society

Startup Incubator

Funding

Community of entrepreneurs

Acceleration programs

Meeting facilities

Turn-key offices & Flex desks

Matchmaking: Talent, clients, capital

Coaching

Community & networking events

Organisation and Governance

UU Holding UMCU Holding

Advisory Board

44% 56%

spon

sor a

gree

men

t

UtrechtInc impact

Open Innovation Access: get a better understanding of how startups work and create awareness for entrepreneurship and startups within Corporates Spin outs: bring innovation projects to market through our incubation programs Matchmaking: we help identifying and facilitating access to products/services that can deliver added value to Corporates existing portfolio and customers, or open up opportunities for new services and customers. Traineeship: once upon a lifetime experience for managers to join a real startup for a week

Startup = high risk experiment under

extreme conditions

1. What is my product? 2. Who are my customers? 3. How can I earn money?

What is a startup?

StartupDreamTeam

Pivot

Customer Discovery

Customer Validation

Customer Creation

Product Discovery

Product Validation

Product Creation

Minimal Viable

Product

Customer Value

Proposition

Business Model

Canvas

Value Proposition

Canvas

Data Feedback Insights

Hypotheses Experiments

Visi

on

Execution

Magic model of a startup

Bron: Rabobank

Kennisclusters

Main Challenge

For contact

Jorg Kop jorg@utrechtinc.nl

0621891093 www.utrechtinc.nl