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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORK J Brock Smith; Mark Colgate Journal of Marketing Theory and Practice; Winter 2007; 15, 1; ABI/INFORM Global pg. 7
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Customer Value Creation

Dec 04, 2015

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Customer Value Creation
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Page 1: Customer Value Creation

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORKJ Brock Smith; Mark ColgateJournal of Marketing Theory and Practice; Winter 2007; 15, 1; ABI/INFORM Globalpg. 7

Page 2: Customer Value Creation

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Customer Value Creation

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Customer Value Creation

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Customer Value Creation

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