White Label

Not every business develops its offering intending to operate on a B2C model (customer-facing model). Some focus on getting resellers and even let such resellers to sell their offerings under their own brand name. This type of business operations is called white labelling, and the product that’s offered is called a white-labelled product. Businesses usually choose this model when they desire to focus just on the manufacturing and production, and not on how the product is marketed, promoted, or sold in the market. White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand. The term “white labeling” is used based on the manual process whiting out something previously written to write over again.