Apr 12, 2021
Not every business develops its offering intending to operate on a B2C model (customer-facing
model). Some focus on getting resellers and even let such resellers to sell their offerings under
their own brand name.
This type of business operations is called white labelling, and the product that’s offered is called
a white-labelled product.
Businesses usually choose this model when they desire to focus just on the manufacturing and
production, and not on how the product is marketed, promoted, or sold in the market.
White labeling is a legal protocol that allows one product or service to be sold and rebranded
under another company’s brand. The term “white labeling” is used based on the manual process
whiting out something previously written to write over again.