What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.
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What’s Your Story? Can You Tell It? Can You Sell It?
Natasha DresnerConsultant/Mentor, GIJP
natasha@hgf.org
2010 Grinspoon Institute Conference "Telling Our Stories"
November 21st, 2010
“I swear it was six-feet tall and at least two hundred
pounds – I fought it for an hour and almost had it in the water
when the line snapped”
Once upon
a
time, there was…
The 10 Commandments
of Good Storytelling
The 10 Commandments of Good Storytelling
# 1 Stories are always about people
Israelites leaving the desert
The 10 Commandments of Good Storytelling
# 2Your protagonist must want something
The 10 Commandments of Good Storytelling
# 3Fix your story in time and space
The 10 Commandments of Good Storytelling
# 4Let your characters speak for themselves
The 10 Commandments of Good Storytelling
# 5 Surprise the audience
The 10 Commandments of Good Storytelling
# 6 Speak the audience’s language
The 10 Commandments of Good Storytelling
# 7 Stir up emotions
The 10 Commandments of Good Storytelling
# 8Stories don’t tell – they show
The 10 Commandments of Good Storytelling
# 9 Include a “moment of truth”
The 10 Commandments of Good Storytelling
# 10 Stories must have meaning
NEVER GIVE UP!
The 10 Commandments of Good Storytelling
1.Stories are always about people2.Your protagonist must want something 3.Fix your story in time and space4.Let your characters speak for
themselves 5.Surprise the audience6.Speak the audience’s language 7.Stir up emotions8.Stories don’t tell – they show9. Include a “moment of truth”10.Stories must have meaning
Why are some stories meaningful and memorable to us and others are
not?
So, What’s Your Story?
So, What’s Your Story?
How can my story have the greatest impact?
The 3 stages of your 3-minute story:
1. “BEFORE”
2. “INTERVENTION”
3. “AFTER”
What is Your Donor’s Story?
Ask QUESTIONS and LISTEN:
When were
you here
last?
What did you love
about camp?
23
What propelled him/her?
What values do you have
today… that were deepened at
camp?
What are you passionate
about today – that you
first became aware of at
camp?25
Never underestimate the power of one
step.
Or the
power of
doing
things
together.
What skill do you have today that you learned at
camp?
How many places are there to share about the impact of camp?
How is this for a
fundraising idea?!
RESOURCES
This Presentation: http://gijp.org/uploadDocs/3/conf2010-nd-whatsyourstory.pptx
Electronic Handout for this Session: http://gijp.org/uploadDocs/3/conf2010-nd-whatsyourstory.pdf
PEJE Storytelling Resource: http://www.peje.org/networking/communities_of_practice/summaries/story-marketing-tool-web.pdf
Andy Goodman’s site: www.agoodmanonline.com
What’s Your Story? Can You Tell It? Can You Sell It?
Natasha DresnerConsultant/Mentor, GIJP
natasha@hgf.org
2010 Grinspoon Institute Conference "Telling Our Stories"
November 21st, 2010
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