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What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP [email protected] 2010 Grinspoon Institute Conference "Telling Our Stories" November 21 st , 2010
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What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP [email protected] 2010 Grinspoon Institute Conference "Telling.

Jan 03, 2016

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Page 1: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

What’s Your Story? Can You Tell It? Can You Sell It?

Natasha DresnerConsultant/Mentor, GIJP

[email protected]

2010 Grinspoon Institute Conference "Telling Our Stories"

November 21st, 2010

Page 2: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

“I swear it was six-feet tall and at least two hundred

pounds – I fought it for an hour and almost had it in the water

when the line snapped”

Page 3: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

Once upon

a

time, there was…

Page 5: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 1 Stories are always about people

Israelites leaving the desert

Page 6: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 2Your protagonist must want something

Page 7: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 3Fix your story in time and space

Page 8: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 4Let your characters speak for themselves

Page 9: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 5 Surprise the audience

Page 10: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 6 Speak the audience’s language

Page 11: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 7 Stir up emotions

Page 12: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 8Stories don’t tell – they show

Page 13: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 9 Include a “moment of truth”

Page 14: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

# 10 Stories must have meaning

NEVER GIVE UP!

Page 15: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

The 10 Commandments of Good Storytelling

1.Stories are always about people2.Your protagonist must want something 3.Fix your story in time and space4.Let your characters speak for

themselves 5.Surprise the audience6.Speak the audience’s language 7.Stir up emotions8.Stories don’t tell – they show9. Include a “moment of truth”10.Stories must have meaning

Page 17: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

Why are some stories meaningful and memorable to us and others are

not?

Page 18: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

So, What’s Your Story?

Page 19: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

So, What’s Your Story?

Page 20: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

How can my story have the greatest impact?

The 3 stages of your 3-minute story:

1. “BEFORE”

2. “INTERVENTION”

3. “AFTER”

Page 21: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

What is Your Donor’s Story?

Ask QUESTIONS and LISTEN:

Page 22: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

When were

you here

last?

Page 23: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

What did you love

about camp?

23

What propelled him/her?

Page 24: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

What values do you have

today… that were deepened at

camp?

Page 25: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

What are you passionate

about today – that you

first became aware of at

camp?25

Page 26: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

Never underestimate the power of one

step.

Page 27: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

Or the

power of

doing

things

together.

Page 28: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

What skill do you have today that you learned at

camp?

Page 29: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

How many places are there to share about the impact of camp?

Page 30: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

How is this for a

fundraising idea?!

Page 31: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

RESOURCES

This Presentation: http://gijp.org/uploadDocs/3/conf2010-nd-whatsyourstory.pptx

Electronic Handout for this Session: http://gijp.org/uploadDocs/3/conf2010-nd-whatsyourstory.pdf

PEJE Storytelling Resource: http://www.peje.org/networking/communities_of_practice/summaries/story-marketing-tool-web.pdf

Andy Goodman’s site: www.agoodmanonline.com

Page 32: What’s Your Story? Can You Tell It? Can You Sell It? Natasha Dresner Consultant/Mentor, GIJP natasha@hgf.org 2010 Grinspoon Institute Conference "Telling.

What’s Your Story? Can You Tell It? Can You Sell It?

Natasha DresnerConsultant/Mentor, GIJP

[email protected]

2010 Grinspoon Institute Conference "Telling Our Stories"

November 21st, 2010