WHAT’S LOVE GOT TO DO WITH IT?
Matt Rennie
72% OF COKE DRINKERS ALSO DRINK PEPSI
(TNS IMPULSE, 2014)
61% OF PEOPLE VISIT BRAND SOCIAL CHANNELS FOR A DISCOUNT
(IBM, 2012)
WHILE 64% OF BRANDS THINK THEY VISIT TO FEEL PART OF A COMMUNITY
MIGHT AS WELL FACE IT WE’RE ADDICTED TO LOVE
(LAST ONE I PROMISE)
LOVE DOESN’T GROW BRANDS
GROWTH COMES FROM PENETRATION
GROWTH COMES FROM AWARENESS
GROWTH COMES FROM AVAILABILITY
GROWTH COMES FROM ATTENTION
AND WE’VE GOT A SERIOUS FIGHT ON OUR HANDS
FROM 12 SECONDS IN 2000 THE AVERAGE ATTENTION SPAN IS NOW 8 SECONDS
A GOLDFISH HAS AN ATTENTION SPAN OF 9 SECONDS
‘GETTING INFORMATION OFF THE INTERNET IS LIKE TAKING A DRINK FROM A FIRE HYDRANT’
(MITCHELL KAPOR)
BEING NOTICED IS THE SINGLE BIGGEST CHALLENGE WE FACE TODAY
WHAT’S THE ANSWER?
MAKE THINGS PEOPLE CARE ABOUT
MAKE THINGS PEOPLE CARE ABOUT
MAKE PEOPLE CARE ABOUT THINGS
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WHAT’S LOVE GOT TO DO WITH IT?
THANK YOU
Matt Rennie