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WHAT’S LOVE GOT TO DO WITH IT?
Matt Rennie
NOT MUCH
72% OF COKE DRINKERS ALSO DRINK PEPSI
(TNS IMPULSE, 2014)
61% OF PEOPLE VISIT BRAND SOCIAL CHANNELS FOR A DISCOUNT
(IBM, 2012)
WHILE 64% OF BRANDS THINK THEY VISIT TO FEEL PART OF A COMMUNITY
MIGHT AS WELL FACE IT WE’RE ADDICTED TO LOVE
(LAST ONE I PROMISE)
LOVE DOESN’T GROW BRANDS
(IPA DATA BANK)
GROWTH COMES FROM PENETRATION
GROWTH COMES FROM AWARENESS
GROWTH COMES FROM AVAILABILITY
GROWTH COMES FROM ATTENTION
AND WE’VE GOT A SERIOUS FIGHT ON OUR HANDS
FROM 12 SECONDS IN 2000 THE AVERAGE ATTENTION SPAN IS NOW 8 SECONDS
A GOLDFISH HAS AN ATTENTION SPAN OF 9 SECONDS
‘GETTING INFORMATION OFF THE INTERNET IS LIKE TAKING A DRINK FROM A FIRE HYDRANT’
(MITCHELL KAPOR)
BEING NOTICED IS THE SINGLE BIGGEST CHALLENGE WE FACE TODAY