What SEO's Can Learn From Football

What SEO’s can learn from football

Kevin Gibbonsuk.blueglass.com

@kevgibbo

The game is changing…

Old tactics hold an uncertain future...

More commonly experiencing disappointing results…

All while the forward-thinkers are taking a lead…

Celebrating very successful results…

Old tactics used to work very well…

But it’s Now a Game for Forward Thinkers…

You’ll still get results with traditional tactics

Typical Stoke City Goal

But it will only take you so far…

Be ahead of the curve – and you’ll get rewarded

Typical Barcelona Goal

It’s ok – we’re almost halfway!

Have a clear gameplan…

Get to know the officials!It’s not about quick wins…

It takes time – build up slowly

Be prepared to fail along the way

Just don’t make the same mistake twice!

Start to build up your own audience

But leverage wider audiences too

And connect with your fans

http://www.seomoz.org/blog/inbound-marketing-is-taking-off

Make someone responsible for pulling the

team together

The big fish in a small pondrarely wins

Surround yourself with talent

Have a mix of skills

Get good value fromyour star players!

http://www.seomoz.org/blog/inbound-marketing-is-taking-off

All Content Is a Marketing Channel And get to know the officials!

Then join me for a post-match beer!

Kevin Gibbonskgibbons@blueglass.com

@kevgibbo

uk.blueglass.com