What SEO’s can learn from football Kevin Gibbons uk.blueglass.com @kevgibbo
What SEO's Can Learn From Football
Oct 17, 2014
The outtakes from my BlueGlass London presentation - what SEOs can learn from Football. Here's the original, which was hopefully a bit more insightful! http://www.slideshare.net/kevgibbo/the-state-of-content-marketing-seo-in-the-uk
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What SEO’s can learn from football
Kevin Gibbonsuk.blueglass.com
@kevgibbo
The game is changing…
Old tactics hold an uncertain future...
More commonly experiencing disappointing results…
All while the forward-thinkers are taking a lead…
Celebrating very successful results…
Old tactics used to work very well…
But it’s Now a Game for Forward Thinkers…
You’ll still get results with traditional tactics
Typical Stoke City Goal
But it will only take you so far…
Be ahead of the curve – and you’ll get rewarded
Typical Barcelona Goal
It’s ok – we’re almost halfway!
Have a clear gameplan…
Get to know the officials!It’s not about quick wins…
It takes time – build up slowly
Be prepared to fail along the way
Just don’t make the same mistake twice!
Start to build up your own audience
But leverage wider audiences too
And connect with your fans
http://www.seomoz.org/blog/inbound-marketing-is-taking-off
Make someone responsible for pulling the
team together
The big fish in a small pondrarely wins
Surround yourself with talent
Have a mix of skills
Get good value fromyour star players!
http://www.seomoz.org/blog/inbound-marketing-is-taking-off
All Content Is a Marketing Channel And get to know the officials!
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