What is smart publishing?

SMART PUBLISHINGWHAT DO WE DO?

3 FACTS ABOUT THE INTERNET

KONTAGIOUZ.org

INTERNET IS THE BIGGEST INFORMATION SPOT IN THE WORLD

ACCORDING TO http://www.internetworldstats.com/stats.htm

ACCORDING TO http://www.worldwidewebsize.com

2.400 MILLION

INTERNET PAGES IN 201314.3 BILLION

1

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INTERNET USERS IN 2013

ACCORDING TO PriceWaterhouseCoopers

SPENT ON ONLINE ADS

2013

46.500 MILLION $

ACCORDING TO PriceWaterhouseCoopers

SPENT ON PRINT ADS

COMPARED TO

35.000 MILLION $ 2

ONLINE AD SPENDING AND PERFORMANCE MODELS ARE GROWING

KONTAGIOUZ.org

ACCORDING TO PriceWaterhouseCoopers

SPENT ON ONLINE ADS

2013

46.500 MILLION $

ACCORDING TO PriceWaterhouseCoopers

SPENT ON PRINT ADS

COMPARED TO

35.000 MILLION $ 2

ONLINE AD SPENDING AND PERFORMANCE MODELS ARE GROWING

KONTAGIOUZ.org

ACCORDING TO PriceWaterhouseCoopers

SPENT ON ONLINE ADS

2013

46.500 MILLION $

ACCORDING TO PriceWaterhouseCoopers

SPENT ON PRINT ADS

COMPARED TO

35.000 MILLION $

ACCORDING TO PriceWaterhouseCoopers

SPENT ON PERFORMANCE MODELS

2013

29.400 MILLION $

ACCORDING TO PriceWaterhouseCoopers

SPENT ON CPM MODELS

COMPARED TO

14.200 MILLION $

2

ONLINE AD SPENDING AND PERFORMANCE MODELS ARE GROWING

KONTAGIOUZ.org

ACCORDING TO PriceWaterhouseCoopers

SPENT ON ONLINE ADS

2013

46.500 MILLION $

ACCORDING TO PriceWaterhouseCoopers

SPENT ON PRINT ADS

COMPARED TO

35.000 MILLION $

ACCORDING TO PriceWaterhouseCoopers

SPENT ON PERFORMANCE MODELS

2013

29.400 MILLION $

ACCORDING TO PriceWaterhouseCoopers

SPENT ON CPM MODELS

COMPARED TO

14.200 MILLION $

2

ONLINE AD SPENDING AND PERFORMANCE MODELS ARE GROWING

KONTAGIOUZ.org

FROM AD SPACES AND ADREPORTS TO BANNERS, POPUNDERS, INTERSTITIALS AND EMAILS

ADVERTISEMENTS

ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE

3

KONTAGIOUZ.org

FROM AD SPACES AND ADREPORTS TO BANNERS, POPUNDERS, INTERSTITIALS AND EMAILS

ADVERTISEMENTS

ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE

3

KONTAGIOUZ.org

MODELONLY AVAIlABLE FOR THE BIG PUBLISHERS WITH WORLDWIDE AUDIENCES

FROM AD SPACES AND ADREPORTS TO BANNERS, POPUNDERS, INTERSTITIALS AND EMAILS

SUBSCRIPTION

ADVERTISEMENTS

ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE

3

KONTAGIOUZ.org

MODELONLY AVAIlABLE FOR THE BIG PUBLISHERS WITH WORLDWIDE AUDIENCES

FROM AD SPACES AND ADREPORTS TO BANNERS, POPUNDERS, INTERSTITIALS AND EMAILS

SUBSCRIPTION

ADVERTISEMENTS

ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE

3

KONTAGIOUZ.org

MODELONLY AVAIlABLE FOR THE BIG PUBLISHERS WITH WORLDWIDE AUDIENCES

EVOLUTION FROM WEEKEND PRO-MOTIONS, TO COUPON PROMOTION AND E-COMMERCE

FROM AD SPACES AND ADREPORTS TO BANNERS, POPUNDERS, INTERSTITIALS AND EMAILS

SUBSCRIPTION

ADVERTISEMENTS

PROMOTIONS

ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE

3

KONTAGIOUZ.org

MODELONLY AVAIlABLE FOR THE BIG PUBLISHERS WITH WORLDWIDE AUDIENCES

EVOLUTION FROM WEEKEND PRO-MOTIONS, TO COUPON PROMOTION AND E-COMMERCE

FROM AD SPACES AND ADREPORTS TO BANNERS, POPUNDERS, INTERSTITIALS AND EMAILS

SUBSCRIPTION

ADVERTISEMENTS

PROMOTIONS

ONLINE PUBLISHERS HAVE NOT EVOLVED TOO MUCH FROM OFFLINE

3

KONTAGIOUZ.org

WHAT IS SMART PUBLISHING?

KONTAGIOUZ.org

/smɑːt/ /ˈpʌblɪʃɪŋ/The use of technology and content to create a “match” between consumers and products or services

SMART PUBLISHING

“MATCH” OCCURS WHEN...

Two things happen at the same time.

The needs of the user for a specific service or product are fullfilled.The company find potential consumers that concur with their product rules and specifications.

CUSTOMERSERVICE

ORPRODUCT

Performance MarketingPerformance-based advertising is a form of advertising in whichthe purchaser pays only when there are measurable results. SOURCE: wikipedia.org

SOURCE: wikipedia.org

Content MarketingContent marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.

SOURCE: investopedia.com

Customer CentricA specific approach to doing business that focuses on the customer.

THIS IS NOT NEW, IT IS A MIXTURE OF...

TECHNOLOGYCollect and use data for “match” purposes.All the information is put together to complete the prospect.

NEEDSConsumers and companies must have a need. That need will be solved by the smart publisher.

CONTENTInform the consumers and companies with relevant information.Investigate solutions for their needs.

INNOVATIONConstant improvement of strategies for the fulfilment of needs.

ETHICS Transparency for customers and companies.

IT CAN NOT HAPPEN WITHOUT...

HOW DOES SMART PUBLISHING WORK?

NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT

CUSTOMER

PRODUCT

COMPLETEPROSPECT

SOLUTIONS FOR CUSTOMERS

SOLUTIONS FOR COMPANIES

“MATCH”INTELIGENCE

ORIENTEDCONTENT

HOW DOES IT WORK...

NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT

CUSTOMER

PRODUCT

COMPLETEPROSPECT

SOLUTIONS FOR CUSTOMERS

SOLUTIONS FOR COMPANIES

“MATCH”INTELIGENCE

ORIENTEDCONTENT

HOW DOES IT WORK...

People that needs CREDIT CARDS

Credit Card AmExCredit Card VISA

Credit Card MastercardWith insuranceWith cash-backWith discount

With anual payment

NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT

CUSTOMER

PRODUCT

INDIVIDUAL PROFILING

SOLUTIONS FOR CUSTOMERS

SOLUTIONS FOR COMPANIES

“MATCH”INTELIGENCE

ORIENTEDCONTENT

HOW DOES IT WORK...

People that needs CREDIT CARDS

Credit Card AmExCredit Card VISA

Credit Card MastercardWith insuranceWith cash-backWith discount

With anual payment

Javier30 years

Read article: Travel and credit cards

MadridInterest:

Credit Card VISAGoogle “Credit Card”

Find suitable credit cardsDiscard any card but VISA

Score credit cards

Content Created:Travel and Credit Cards

Forum:How did you save on your

holiday trips?

NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT

CUSTOMER

PRODUCT

INDIVIDUAL PROFILING

SOLUTIONS FOR CUSTOMERS

SOLUTIONS FOR COMPANIES

“MATCH”INTELIGENCE

ORIENTEDCONTENT

HOW DOES IT WORK...

People that needs CREDIT CARDS

Credit Card AmExCredit Card VISA

Credit Card MastercardWith insuranceWith cash-backWith discount

With anual payment

Javier30 years

Read article: Travel and credit cards

MadridInterest:

Credit Card VISAGoogle “Credit Card”

Find suitable credit cardsDiscard any card but VISA

Scoring credit cards

Content Created:Travel and Credit Cards

Forum:How did you save on your

holiday trips?

NEED -------------- APPRENTICESHIP / KNOWLEDGE -------------- RESULT

CUSTOMER

PRODUCT

INDIVIDUAL PROFILING

SOLUTIONS FOR CUSTOMERS

SOLUTIONS FOR COMPANIES

“MATCH”INTELIGENCE

ORIENTEDCONTENT

HOW DOES IT WORK...

People that needs CREDIT CARDS

Credit Card AmExCredit Card VISA

Credit Card MastercardWith insuranceWith cash-backWith discount

With anual payment

Javier is contacted 10 minutes later by Bank A

for a Travel VISA

Bank A got a new client for their Travel VISA

Javier30 years

Read article: Travel and credit cards

MadridInterest:

Credit Card VISAGoogle “Credit Card”

Find suitable credit cardsDiscard any card but VISA

Scoring credit cards

Content Created:Travel and Credit Cards

Forum:How did you save on your

holiday trips?