What Is Print-On- Demand (POD) Publishing? Presented by Joseph C. Kunz, Jr.
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What Is Print-On-Demand (POD) Publishing?
PresentedbyJosephC.Kunz,Jr.
Introduction
– Print-on-demand(POD)publishingisawaytohavebooksimmediatelyprintedandboundAFTERacustomerplacesanorderforthebook.
– Thiscanbeaveryefficient,fast,andcost-effectivewaytogetbooksintothehandsofcustomersandreaders.
– Theabilitytocreateandsellbooks,withouthavingtopayforandtakedeliveryofalargeinventoryofthem,hasbeenamajorblessingforsmallpublishers.
WhatIsPrint-On-Demand(POD)Publishing?
Just-In-Time (JIT) Production
– Print-on-demandpublishingiswhatiscalledjust-in-time-production.
– Thismeansthatwhenthecustomerplacesanorder,thebookscanbecreated,withinminutes,andsentouttothatcustomer– thereforenoinventoryforthepublishertobuyandwarehouse.
WhatIsPrint-On-Demand(POD)Publishing?
Just-In-Time (JIT) Production
– Thisprocesscanhappenthiswaybecausethebookprintingcompanyhasadigitalfileofthebookanditscoverinitscomputerizedbook-makingmachine.
– Thebookisprinted,thenaprintedcoverisgluedon,thenthebookiscuttotheappropriatesize,andfinallythebookismailedout.
WhatIsPrint-On-Demand(POD)Publishing?
Beneficial To Large Publishers
– Print-on-demandpublishinghasrevolutionizedtheentirepublishingindustry.
– Manylargepublishersuseitasacost-effectivewaytokeeptheirout-of-printtitlesinprint.
– Verylargepublisherscanveryeasilyhavehundredsofout-of-printtitles.
– Someofwhichmaybeveryslowsellers.
WhatIsPrint-On-Demand(POD)Publishing?
Beneficial To Large Publishers
– WhywarehouseactualcopiesofthesebookswhenthepublishercansimplysendadigitalfileofeachbooktoaPODprinter?
– WiththePODmethod,theseout-of-printtitlescancontinuetoproduceincomeforthepublisher.
WhatIsPrint-On-Demand(POD)Publishing?
Beneficial To Self-Publishers
– Print-on-demandpublishingisoneofthemainreasonsself-publishinghasbecomesopopularandfinanciallyfeasibleformanyauthorsandwould-beauthors.
– TheupfrontcostsofPODaremuchlowerthanconventionalpublishingandprinting.
– ThecostpercopyishigherwithPOD.ButwithPOD,thereisnoinventoryinvolved.
WhatIsPrint-On-Demand(POD)Publishing?
Beneficial To Self-Publishers
– Traditionalbookprinterstypicallyrequirethataself-publisherorderhundredsofcopiesfromtheprinter.WithPOD,noinitialpurchaseisrequired.
– Thisrepresentsarealopportunityforsmallstart-upsinthepublishingworld.
– Thistransformstheeconomicsofpublishingandgivemorepowerandcontroltotheself-publisher.
WhatIsPrint-On-Demand(POD)Publishing?
Beneficial To Self-Publishers
– Itallowsbookstobepublishedwithaverysmallinitialinvestmentandongoingcost.
– Inadditiontothis,thepublisher,orauthor,canmakechangesandadditionstothebookwithinminutessimplybyuploadingthenewfilestotheprintingcompany.
WhatIsPrint-On-Demand(POD)Publishing?
What About The Quality of POD?
– PODpaperbackbooksareprintedinafewminutesoncomputerizedcopyandbindingmachines.
– Traditionallyprintedpaperbackbooksareprintedinlargerquantitiesonlarge-scaleprintingpresses.
WhatIsPrint-On-Demand(POD)Publishing?
What About The Quality of POD Books?
– Buttoday,theprintqualityissogoodthatconsumerscannottellthedifferencebetweenaPODpaperbackbookandaprintingpresspaperbackbook.
WhatIsPrint-On-Demand(POD)Publishing?
Conclusion
– Itisveryeasytoset-upanaccountwithaPODprintingcompany,andcanbestartedwithverylittleout-of-pocketmoney.
– Thismakesitfinanciallyfeasibleforanindividualauthor,orself-publisher,orsmallindependentpublishingcompany,toenterthepublishingbusiness.
WhatIsPrint-On-Demand(POD)Publishing?
Conclusion
– Andjustasimportant,iteliminatesthefinancialrisksofstoringaninventoryofbooks;andalsomakesitveryeasytomakechangesandcorrectionstothebookwithinminutes.
– AllofthesebenefitsmakePODagreatoptionforself-publishers.fini
WhatIsPrint-On-Demand(POD)Publishing?
Connect With Me
– Blog:KunzOnPublishing.com
– LinkedIn:Linkedin.com/in/JosephCKunzJr
– SlideShare:SlideShare.net/JosephCKunzJr
– Itunes:TheBusinessOfSelf-Publishing
– Twitter:Twitter.com/JCKunzJr
WhatIsPrint-On-Demand(POD)Publishing?
Joseph C. Kunz, Jr.
Memberof:– IBPA:IndependentBookPublishersAssn.– AIA:Assn.OfIndependentAuthors– NFAA:Non-FictionAuthorsAssn.– BookWorks:TheSelf-PublishersAssn.
– Author,educator,businessowner,husband,andfatheroftwins.
WhatIsPrint-On-Demand(POD)Publishing?
–Readandsubscribetomyblog,whereIshareeverythingIhavelearnedaboutpublishing,aswellasrunningmybusiness.
WhatIsPrint-On-Demand(POD)Publishing?©2016JosephC.Kunz,Jr.
–Listenandsubscribetomypodcast,whereIshareeverythingIhavelearnedaboutpublishing,aswellasrunningmybusiness.
WhatIsPrint-On-Demand(POD)Publishing?©2016JosephC.Kunz,Jr.
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