Transcript
W!"# $% I&b'(&) M"r*+#$&,? 5-Minute Overview
Whether you’re ready or not, marketing has already been
disrupted.
People’s behaviors have changed. They’re tuning out traditional marketing tactics.
The old marketing
86% skip TV ads
91% unsubscribe from email
200M on the
Do Not Call list
44% of direct mail is never opened
BROKEN.playbook is
In order to attract customers, marketers have to provide them with
something they will love.
THIS IS WHERE
COMES IN. inbound
Definition
Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers.
Cold Calling Cold Emails (SPAM)
Interruptive Ads Marketer - Centric
SEO Blogging Attraction Customer - Centric
INBOUND TRADITIONAL
vs.
What Makes Inbound Different?
When you use inbound marketing,
customers come !" #"$.
Methodology Using inbound marketing can turn strangers into customers and promoters of your business.
Blogs Interactive Tools
Photos & Infographics
Videos & Podcasts
Presentations & eBooks
Inbound Marketing is About Content…
… and Cont4t By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers,
not interruptive.
Now that’s marketing people can love.
It’s Multi-Channel Marketing Inbound Marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
Calls-to-action
Keyword Search
Social Media Email Marketing Automation
We5ite & Landing pages
Blog
6e Inbound Funnel
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Create blog content, search engine optimize (SEO) your content, and promote it on social media sites.
Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads.
Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls.
Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.
Analyze
Get Customers
Get Traffic
Get Leads
IS EFFECTIVE.
inbound
Inbound Creates More Leads
more leads are generated by inbound than outbound. 54%
Source: State of Inbound Marketing, HubSpot, 2013
Inbound leads c7t 61% less than outbound
OUTBOUND: AVG COST/LEAD: $346
INBOUND: AVG COST/LEAD: $135
Source: State of Inbound Marketing, HubSpot, 2012
Inbound marketing channels c7t less than any outbound marketing channel
Source: State of Inbound Marketing, HubSpot, 2012
How To Make Inbound Success8lly Work… There are so many channels, and a different tool for each channel. Trying to manage a campaign across all these different platforms can take up a lot of time and resources – And that lowers effectiveness.
6at’s where we come in.
We Make Inbound Marketing
simple.
Who We Are
is the world’s #1 marketing platform designed to replace the world’s interruptive and annoying marketing with marketing people love.
Nearly 10,000 customers in 56 countries use HubSpot’s software and award winning services and support to attract, connect, engage, and delight visitors, leads, and customers.
All-In-One So9ware: Inbound Marketing + Marketing Automation HubSpot helps businesses increase the quality and quantity of traffic to their website while personalizing lead generation offers…
…AND HubSpot helps businesses convert more leads into paying customers.
Integrated Platform: All the Tools in One Place
Learn More Learn More Learn More Learn More
Learn More Learn More Learn More Learn More
"The all-in-one aspect gives me the necessary tools and analytics to manage inbound efforts from one dashboard. Quick and easy integration into Salesforce.com provides the sales team useful info on leads. The training (both on-boarding and free ongoing training) are invaluable."
Mark Pendleton, Channel Marketing, NEC
THIS IS WHAT
HAPPENS WHEN YOU USE
HubSpot.
of companies using HubSpot’s
inbound marketing platform
More Traffic
92%
increased their traffic.
Source: MIT Sloan ROI Report
Significantly More Traffic
40% of these companies
75% increased traffic
by at least (That’s quite a lot!)
Source: MIT Sloan ROI Report
of companies using HubSpot’s
inbound marketing platform
More Leads
93%
increased their leads.
Source: MIT Sloan ROI Report
of companies using HubSpot’s
inbound marketing platform
More Leads
93%
increased their leads.
Source: MIT Sloan ROI Report
65% of customers reported an increase
in 4 months or less.
;ponential Lead Growth
Source: State of Inbound Marketing, HubSpot, 2013
of companies using HubSpot
More Sales
50% increased their sales conversion rate.
Source: MIT Sloan ROI Report
inbound is the future of
marketing.
Are you ready to see how we can
transform your inbound marketing?
See What Others Are Saying
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