What is Inbound Marketing?

W!"# $% I&b'(&) M"r*+#$&,? 5-Minute Overview

Whether you’re ready or not, marketing has already been

disrupted.

People’s behaviors have changed. They’re tuning out traditional marketing tactics.

The old marketing

86% skip TV ads

91% unsubscribe from email

200M on the

Do Not Call list

44% of direct mail is never opened

BROKEN.playbook is

In order to attract customers, marketers have to provide them with

something they will love.

THIS IS WHERE

COMES IN. inbound

Definition

Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers.

Cold Calling Cold Emails (SPAM)

Interruptive Ads Marketer - Centric

SEO Blogging Attraction Customer - Centric

INBOUND TRADITIONAL

vs.

What Makes Inbound Different?

When you use inbound marketing,

customers come !" #"$.

Methodology Using inbound marketing can turn strangers into customers and promoters of your business.

Blogs Interactive Tools

Photos & Infographics

Videos & Podcasts

Presentations & eBooks

Inbound Marketing is About Content…

… and Cont4t By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers,

not interruptive.

Now that’s marketing people can love.

It’s Multi-Channel Marketing Inbound Marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

Calls-to-action

Keyword Search

Social Media Email Marketing Automation

We5ite & Landing pages

Blog

6e Inbound Funnel

14

Create blog content, search engine optimize (SEO) your content, and promote it on social media sites.

Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads.

Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls.

Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.

Analyze

Get Customers

Get Traffic

Get Leads

IS EFFECTIVE.

inbound

Inbound Creates More Leads

more leads are generated by inbound than outbound. 54%

Source: State of Inbound Marketing, HubSpot, 2013

Inbound leads c7t 61% less than outbound

OUTBOUND: AVG COST/LEAD: $346

INBOUND: AVG COST/LEAD: $135

Source: State of Inbound Marketing, HubSpot, 2012

Inbound marketing channels c7t less than any outbound marketing channel

Source: State of Inbound Marketing, HubSpot, 2012

How To Make Inbound Success8lly Work… There are so many channels, and a different tool for each channel. Trying to manage a campaign across all these different platforms can take up a lot of time and resources – And that lowers effectiveness.

6at’s where we come in.

We Make Inbound Marketing

simple.

Who We Are

is the world’s #1 marketing platform designed to replace the world’s interruptive and annoying marketing with marketing people love.

Nearly 10,000 customers in 56 countries use HubSpot’s software and award winning services and support to attract, connect, engage, and delight visitors, leads, and customers.

All-In-One So9ware: Inbound Marketing + Marketing Automation HubSpot helps businesses increase the quality and quantity of traffic to their website while personalizing lead generation offers…

…AND HubSpot helps businesses convert more leads into paying customers.

Integrated Platform: All the Tools in One Place

Learn More Learn More Learn More Learn More

Learn More Learn More Learn More Learn More

"The all-in-one aspect gives me the necessary tools and analytics to manage inbound efforts from one dashboard. Quick and easy integration into Salesforce.com provides the sales team useful info on leads. The training (both on-boarding and free ongoing training) are invaluable."

Mark Pendleton, Channel Marketing, NEC

THIS IS WHAT

HAPPENS WHEN YOU USE

HubSpot.

of companies using HubSpot’s

inbound marketing platform

More Traffic

92%

increased their traffic.

Source: MIT Sloan ROI Report

Significantly More Traffic

40% of these companies

75% increased traffic

by at least (That’s quite a lot!)

Source: MIT Sloan ROI Report

of companies using HubSpot’s

inbound marketing platform

More Leads

93%

increased their leads.

Source: MIT Sloan ROI Report

of companies using HubSpot’s

inbound marketing platform

More Leads

93%

increased their leads.

Source: MIT Sloan ROI Report

65% of customers reported an increase

in 4 months or less.

;ponential Lead Growth

Source: State of Inbound Marketing, HubSpot, 2013

of companies using HubSpot

More Sales

50% increased their sales conversion rate.

Source: MIT Sloan ROI Report

inbound is the future of

marketing.

Are you ready to see how we can

transform your inbound marketing?

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