What is Growth Hacking? · According to Optinmonster, "The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little

WHAT ISGROWTHHACKING?

According to Optinmonster, "The goal of growth hacking strategies isgenerally to acquire as many users or customers as possible while

spending as little as possible." It is a well used marketing tactic for start-ups, and many household names have succeeded in driving growth

creatively. Here are some key elements for you to consider.

Successful Growth Hacks always have theintended customer in mind. What do theywant? What do they need? What challengesdo they face? How can our product/servicehelp them? One example of this is Zapierwho used forums to identify a need andcreated their offering around this.

Depending on the tactics that you decide to

go with, Growth Hacking tends to be lower in

cost that PPC, SEO and other "traditional"

methods. One great example of this is Reddit

whose founder spent $500 on stickers which

he stuck in places across America to build

curiosity and hype around the site.

Video is an incredibly powerful tool for anyGrowth Hacker, supported by the power ofsocial media. Blendtec saw sales pour inafter they launched their Will It Blend?YouTube channel. As a result of the videosgoing viral, the company has experiencedhuge growth and a bit of a cult followingonline.

# U L T I M A T E I N S I G H T S

CUSTOMER FOCUSED

L O W E R C O S T ( T Y P I C A L L Y )

DATA DRIVEN

EXPERIMENTAL

VIRAL MARKETING

Growth Hacking often involves a bit of trialand error, especially to stop your efforts fromstagnating. Dropbox famously experimented

with a feeling of exclusivity resulting inovernight increase of wait list signups

from 5,000 to 75,000. In a second campaign,they offered to up the storage allowance to

any user who recommended a friend. 

When Airbnb launched there were alreadyseveral competitors out there. By analysingavailable data from Craigslist, they were ableto target individuals who were listing theirhomes as places to stay. Through a cleverlythought out email marketing campaign theywere able to convert these people intoAirbnb hosts.