Growth Hacking meets UX - Introductory Presentation at our Growth Hacking Indonesia Event

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In collaboration with

Growth Hacking Indonesia3rd March 2015

Brought to you by:

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“Flipping the success rate of Asian startups from 1/10 to 9/10”

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• Growth Hacking ServicesGrowth Labs

• Growth Hacking TrainingsGH Academy

• On-demand advice from leading growth hackers over the phoneThe Growth Hub

• Monthly events for inspiration and experience and knowledge exchangeGH Events

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7:00pm – 7.30pm Growth Hacking meets UX

7.30pm – 8.15pm Guest Speaker: Ketut Sulistyawati, Founder at Somia Customer Experience

8.15pm – 9.30pm Workshop: Conduct a UX audit for your own startup

9.30pm End of the event

Agenda

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GROWTH HACKING?

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THERE ARE NO SILVERBULLETS!

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SO WHAT IS IT?

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It’s about Building a Growth Engine

It’s not about TACTICS

It’s about PROCESSES

Growth = Sum (1 + 2 + 3 + …)

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The Growth Hacking Funnel

Optimize

Optimize

Optimize

Optimize Optimize

RESULT: GROWTH ENGINE

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Importance of Optimizing each Stage

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Importance of Optimizing each Stage

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Viddy is a social video application that enables its users to capture, edit, and share videos, photos, and collages with

friends.

Otherwise you Might End up Like Viddy

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Otherwise you Might End up Like Viddy

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Acquiring Users Isn’t Enough – Activate Them

Optimize

Optimize

Optimize

Optimize Optimize

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USER ACTIVATIONTHROUGH UX

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What is User Activation?

“Activation is the act of getting them (= users) to take an action in your product that you are guiding

them toward.”

(Neil Patel)

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Sign Ups are Not Enough!

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Conversion Rate Optimization – Customer Flow

Step 1: Look at your Data (The HOW)

(Bingo Card Creator)

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Conversion Rate Optimization – Customer Flow

Dashboard

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Conversion Rate Optimization – Customer Flow

Create List

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Conversion Rate Optimization – Customer Flow

Customize

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Conversion Rate Optimization – Customer Flow

Schedule Print & Download

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Conversion Rate Optimization – Customer Flow

Step 1: Look at your Data (The HOW)

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• Talk to people

• Watch people

• Use tools (Qualaroo)

Conversion Rate Optimization – Customer Flow

Step 2: The WHY

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How to Improve Activation?

Design A/B Tests

Test techniques like:

• Explainer Videos• Live Chat• Gamification• Lifecycle Emails• Onboarding Flow

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How to Improve Activation?

Explainer Videos

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How to Improve Activation?

Live Chat

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How to Improve Activation?

Gamification

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How to Improve Activation?

Lifecycle Emails

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How to Improve Activation?

Onboarding Flow

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USER ONBOARDING

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What is User Onboarding?

“User onboarding is about getting people to shoot fireballs as quickly as possible, not

getting them the flower.” (Samuel Hulick)

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EXAMPLE:

HOW TWITTER ONBOARDS NEW USERS

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Twitter Onboarding – Step 1

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Twitter Onboarding – Step 2

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Twitter Onboarding – Step 3

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Twitter Onboarding – Step 4

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Twitter Onboarding – Step 5

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Twitter Onboarding – Step 6

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Twitter Onboarding – Step 7

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Twitter Onboarding – Step 8

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APPROACHES TOUSER ONBOARDING

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“Joyriding Approach”

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“Do Something Approach”

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“Setup Approach”

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“Everything At Once Approach”

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“Continued Onboarding”

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