"What is AWS?" - an introduction

“What is AWS?”

JAWS DAYS 2014

2014-3-15Amazon Data Services Japan KK

Rasmus Ekman

© 2013 Amazon.com, Inc. and its affiliates.  All rights reserved.  May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Rasmus Ekman• A Japanese speaking geek in

technical AWS sales

AWS territory account manager• Helped hundreds of startups and

enterprises on to AWS• Started iJAWS• Certified AWS solution architect and sysop

Favorite AWS service• CloudFormation

ekman.rasmus

↑ ↑Feel free to send me a friend request

Who am I?

© 2013 Amazon.com, Inc. and its affiliates.  All rights reserved.  May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

International Japan Amazon Web Services User Group (=JAWS-UG)

Completely community driven, and all in all, super awesome English speaking AWS user group.

● Hackathons● Use case sharing● New service updates● Beer drinking and fun

JOIN US!!http://ijaws.doorkeper.jp

3

What is iJAWS?

© 2013 Amazon.com, Inc. and its affiliates.  All rights reserved.  May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

10:10 – 11:00

Rasmus Ekman

What is AWS?

11:10 – 12:00

Matthew Romaine

Scaling Gengo on AWS: from 10,000 translators to 150 million words

13:00 – 13:50

Ross Sharrott Building Moneytree’s data aggregation system with SWF

14:00 – 14:50

Sergio Arcos Language Cloud AWS use case

15:00 – 15:50

Michael Reinsch

Doorkeeper – lessons learned from 8 years of hosting Ruby web apps

16:00 – 16:50

Ryuji Tamagawa

Sky Co. Ltd – How to tune MongoDB on AWS

17:00 – 17:50

Panel discussion

iJAWS track schedule

What is AWS?

©Amazon.com, Inc. and its affiliates. All rights reserved.

What is AWS? IT resources on a utility model, just like your water, gas and electricity.

Compute

Storage

Security Scaling

Database

Networking

Monitoring

Messaging

Workflow

DNS

Loadbalancing

BackupCDN

On-demand Pay as you go

Unified Elastic

Common IT infrastructure issuesCost

Time

Forecast

Actual usage

Expensive CAPEX

Lost business

Cannot scale down

Capacity planning difficult

Initial cost

Pay for unused resources

Characteristics of AWS Cloud services

Deploy

On-demand - only use resources you need, with no up front initial cost

1-clickprovision resources instantly

Don’t be limited by infrastructureFocus on developing your business

Customers in over 190 countriesOver 20,000 customers just in Japan…

The Amazon business model

Economies of scale in IT using AWS

IT infrastructure expansion

Low cost operations

Low cost service provisioning

Improve user satisfaction

Usage increase

More users

Add features and services

AWS Global Infrastructure

9 Regions

25 Availability Zones

Continuous Expansion

Tokyo

• $7B retail business

• A whole lot of servers

Every day, AWS adds enough

server capacity to power that

whole $7B enterprise

Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Magic Quadrant for Cloud Infrastructure as a Service

Why do People Choose AWS?

1. Pay For Infrastructure as you Need it, Not Up Front

On-Premises

$0 to get started

Pay as you go

2. Lower Total Cost of IT

Scale allows us to constantly reduce our costs

We are comfortable running a high volume, low margin business

We pass the savings along to our customers in the form of low prices

40

Lower costs in all kinds of use cases

Not only their E-commerce site, but also backend SAP ERP systems were migrated, and 5 year TCO lowered by 65%

HR, BI, workflow, financial systems were migrated from on-premises to AWS, and cost were lowered by 30~40%

iPad based car sales system for Gulliver staff. No CAPEX, and lowered running cost by 30%

Moved corporate site from on-premises to AWS, and lowered yearly cost by 80%

3. You Don’t Need to Guess Capacity

Self Hosting

Waste

CustomerDissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

4. Increase Innovation: Experiment Fast with Low Cost and Low Risk

On-Premises

Experiment Infrequently

Failure is expensive

Less Innovation

Experiment Often

Fail quickly at a low cost

More Innovation

$ Millions Nearly $0

5. Get Rid of Undifferentiated Heavy Lifting

Data Centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labor

Buy and install new hardware

Setup and configure new software

build or upgrade data centers

We take care of it… So you don’t have to …

6. Go Global in Minutes

On-Demand

Pay for compute capacity by the hour with no long-term commitments

For spiky workloads, or to define needs

Many purchase models to support different needs

Reserved

Make a low, one-time payment and receive a significant discount on the hourly charge

For committed utilization

Spot

Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand

For time-insensitive or transient workloads

Dedicated

Launch instances within Amazon VPC that run on hardware dedicated to a single customer

For highly sensitive or compliance related workloads

Free Tier

Get Started on AWS with free usage & no commitment

For POCs and getting started

Compute Services

Amazon EC2 Auto ScalingElastic Load

Balancing

Actual

EC2

Elastic Virtual servers in the cloud

Dynamic traffic distribution

Automated scaling of EC2 capacity

Networking Services

Amazon VPC: AWS DirectConnect Amazon Route 53

Availability Zone B

Availability Zone A

Private, isolated section of the AWS

Cloud 

Private connectivity between AWS and your

datacenter

Domain Name System (DNS) web service.

Storage Services

Amazon EBS

EBS

Block storage for use with Amazon EC2

Amazon S3

Images

Videos

Files

Binaries

Snapshots

Internet scale storage via API

AWS Storage Gateway

S3, Glacier

Integrates on-premises IT and AWS storage

Amazon Glacier

Images

Videos

Files

Binaries

Snapshots

Storage for archiving and backup

Application Services

Amazon CloudFrontAmazon RDS Amazon DynamoDB

distribute content globally

Managed relational database service

Managed NoSQL database service

DBA

Amazon CloudSearch

Managed search service

Big Data Services

Amazon EMR (Elastic Map Reduce)

Amazon Redshift AWS Data Pipeline

Hosted Hadoop framework

Petabyte-scale data warehouse service

Move data among AWS services and on-premises data sources

Deployment & Administration

Amazon CloudWatch

AWS IAM (Identity &

Access Mgmt)

AWS OpsWorks

AWS CloudFormation

AWS Elastic Beanstalk

Web App

Enterprise

App

Database

Monitor resources Manage users, groups &

permissions

Dev-Ops framework for application

lifecycle management

Templates to deploy & manage

Automate resource management

Next Step!

First of all; get an account and play around!

Get started in 15 minutes

Easy videos to show how to set up an account, launch a virtual machine etc.

http://aws.amazon.com/getting-started/

$25 Japan only coupon, on top of the 1 year free tier, until the 31st of March.http://aws.amazon.com/jp/campaigns/201403/(sorry, sign up Japanese only…)

In closing…

• Don’t be afraid to say “hello!” to me after the talks!

• If you want to talk to someone at AWS, drop me an e-mail at ekmanr@amazon.co.jp

• If you had fun today, join us at the iJAWS meetups – http://ijaws.doorkeeper.jp

• Work hard! Have fun! Make history!

34

Appendix

Lamborghini uses AWS for Dynamic Webapps

Reduced infrastructure costs by 50%

Reduced time to market to near Zero

Bankinter uses HPC on AWS for Monte Carlo Simulation

Javier RoldánDirector of Technical Innovation

“Bankinter uses AWS as an integral part of our credit-risk simulation application; We need to perform at least 5,000,000 simulations to get realistic results”

Credit Data

Average simulation time went from 23 hours to 20 minutes

Started using Hadoop in One Day

News International uses AWS for Cloud-First IT

Thomson Reuters uses AWS to distribute content globally

Simon BallGlobal Head of Operations, Multimedia Delivery, and Infrastructure

“What can be achieved by using the cloud is far easier than we anticipated. AWS is in a different league in terms of elasticity. Other providers simply weren’t capable of offering the scalability we require.”

Reduced operating costs by 40%

Shell uses AWS to Develop Software Faster and Cheaper

Remote Team

Core Development Team

Extra Development Resources

Contractor Team

Newsweek uses AWS for Dynamic Webapps

Decreased Operating Expenses by 50%

Reduced DNS costs by 93%

Streamlined Sys Admin Personnel by 50%

Shaw Media uses AWS for Disaster Recovery

Saved $1.8 Million in second site costs

Snapshots for granular rollbacks

Primary site

Before

After

Primary site

Disaster Recovery Site

S&P Capital IQ Uses AWS for Big Data Processing

Provides data to 4200+ top global investment firms

Launched Hadoop faster, Learned Hadoop faster

S3 Hadoop Cluster

Lionsgate uses AWS To host SharePoint & SAP

Amazon VPC

Avoided data center build out

Saved $1M over 3 years

50% lower cost than hosting options

Nasdaq used AWS to Build a New Line of Business

Samsung Improved their Product Experience with AWS

Saved $34 Million 85% savings versus traditional hosting