“What is AWS?” JAWS DAYS 2014 2014-3-15 Amazon Data Services Japan KK Rasmus Ekman
Jan 15, 2015
“What is AWS?”
JAWS DAYS 2014
2014-3-15Amazon Data Services Japan KK
Rasmus Ekman
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.
Rasmus Ekman• A Japanese speaking geek in
technical AWS sales
AWS territory account manager• Helped hundreds of startups and
enterprises on to AWS• Started iJAWS• Certified AWS solution architect and sysop
Favorite AWS service• CloudFormation
ekman.rasmus
↑ ↑Feel free to send me a friend request
Who am I?
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.
International Japan Amazon Web Services User Group (=JAWS-UG)
Completely community driven, and all in all, super awesome English speaking AWS user group.
● Hackathons● Use case sharing● New service updates● Beer drinking and fun
JOIN US!!http://ijaws.doorkeper.jp
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What is iJAWS?
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.
10:10 – 11:00
Rasmus Ekman
What is AWS?
11:10 – 12:00
Matthew Romaine
Scaling Gengo on AWS: from 10,000 translators to 150 million words
13:00 – 13:50
Ross Sharrott Building Moneytree’s data aggregation system with SWF
14:00 – 14:50
Sergio Arcos Language Cloud AWS use case
15:00 – 15:50
Michael Reinsch
Doorkeeper – lessons learned from 8 years of hosting Ruby web apps
16:00 – 16:50
Ryuji Tamagawa
Sky Co. Ltd – How to tune MongoDB on AWS
17:00 – 17:50
Panel discussion
iJAWS track schedule
What is AWS?
©Amazon.com, Inc. and its affiliates. All rights reserved.
What is AWS? IT resources on a utility model, just like your water, gas and electricity.
Compute
Storage
Security Scaling
Database
Networking
Monitoring
Messaging
Workflow
DNS
Loadbalancing
BackupCDN
On-demand Pay as you go
Unified Elastic
Common IT infrastructure issuesCost
Time
Forecast
Actual usage
Expensive CAPEX
Lost business
Cannot scale down
Capacity planning difficult
Initial cost
Pay for unused resources
Characteristics of AWS Cloud services
Deploy
On-demand - only use resources you need, with no up front initial cost
1-clickprovision resources instantly
Don’t be limited by infrastructureFocus on developing your business
Customers in over 190 countriesOver 20,000 customers just in Japan…
The Amazon business model
Economies of scale in IT using AWS
IT infrastructure expansion
Low cost operations
Low cost service provisioning
Improve user satisfaction
Usage increase
More users
Add features and services
AWS Global Infrastructure
9 Regions
25 Availability Zones
Continuous Expansion
Tokyo
• $7B retail business
• A whole lot of servers
Every day, AWS adds enough
server capacity to power that
whole $7B enterprise
Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Magic Quadrant for Cloud Infrastructure as a Service
Why do People Choose AWS?
1. Pay For Infrastructure as you Need it, Not Up Front
On-Premises
$0 to get started
Pay as you go
2. Lower Total Cost of IT
Scale allows us to constantly reduce our costs
We are comfortable running a high volume, low margin business
We pass the savings along to our customers in the form of low prices
40
Lower costs in all kinds of use cases
Not only their E-commerce site, but also backend SAP ERP systems were migrated, and 5 year TCO lowered by 65%
HR, BI, workflow, financial systems were migrated from on-premises to AWS, and cost were lowered by 30~40%
iPad based car sales system for Gulliver staff. No CAPEX, and lowered running cost by 30%
Moved corporate site from on-premises to AWS, and lowered yearly cost by 80%
3. You Don’t Need to Guess Capacity
Self Hosting
Waste
CustomerDissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS
4. Increase Innovation: Experiment Fast with Low Cost and Low Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0
5. Get Rid of Undifferentiated Heavy Lifting
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy and install new hardware
Setup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to …
6. Go Global in Minutes
On-Demand
Pay for compute capacity by the hour with no long-term commitments
For spiky workloads, or to define needs
Many purchase models to support different needs
Reserved
Make a low, one-time payment and receive a significant discount on the hourly charge
For committed utilization
Spot
Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand
For time-insensitive or transient workloads
Dedicated
Launch instances within Amazon VPC that run on hardware dedicated to a single customer
For highly sensitive or compliance related workloads
Free Tier
Get Started on AWS with free usage & no commitment
For POCs and getting started
Compute Services
Amazon EC2 Auto ScalingElastic Load
Balancing
Actual
EC2
Elastic Virtual servers in the cloud
Dynamic traffic distribution
Automated scaling of EC2 capacity
Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability Zone B
Availability Zone A
Private, isolated section of the AWS
Cloud
Private connectivity between AWS and your
datacenter
Domain Name System (DNS) web service.
Storage Services
Amazon EBS
EBS
Block storage for use with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Internet scale storage via API
AWS Storage Gateway
S3, Glacier
Integrates on-premises IT and AWS storage
Amazon Glacier
Images
Videos
Files
Binaries
Snapshots
Storage for archiving and backup
Application Services
Amazon CloudFrontAmazon RDS Amazon DynamoDB
distribute content globally
Managed relational database service
Managed NoSQL database service
DBA
Amazon CloudSearch
Managed search service
Big Data Services
Amazon EMR (Elastic Map Reduce)
Amazon Redshift AWS Data Pipeline
Hosted Hadoop framework
Petabyte-scale data warehouse service
Move data among AWS services and on-premises data sources
Deployment & Administration
Amazon CloudWatch
AWS IAM (Identity &
Access Mgmt)
AWS OpsWorks
AWS CloudFormation
AWS Elastic Beanstalk
Web App
Enterprise
App
Database
Monitor resources Manage users, groups &
permissions
Dev-Ops framework for application
lifecycle management
Templates to deploy & manage
Automate resource management
Next Step!
First of all; get an account and play around!
Get started in 15 minutes
Easy videos to show how to set up an account, launch a virtual machine etc.
http://aws.amazon.com/getting-started/
$25 Japan only coupon, on top of the 1 year free tier, until the 31st of March.http://aws.amazon.com/jp/campaigns/201403/(sorry, sign up Japanese only…)
In closing…
• Don’t be afraid to say “hello!” to me after the talks!
• If you want to talk to someone at AWS, drop me an e-mail at [email protected]
• If you had fun today, join us at the iJAWS meetups – http://ijaws.doorkeeper.jp
• Work hard! Have fun! Make history!
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Appendix
Lamborghini uses AWS for Dynamic Webapps
Reduced infrastructure costs by 50%
Reduced time to market to near Zero
Bankinter uses HPC on AWS for Monte Carlo Simulation
Javier RoldánDirector of Technical Innovation
“Bankinter uses AWS as an integral part of our credit-risk simulation application; We need to perform at least 5,000,000 simulations to get realistic results”
Credit Data
Average simulation time went from 23 hours to 20 minutes
Started using Hadoop in One Day
News International uses AWS for Cloud-First IT
Thomson Reuters uses AWS to distribute content globally
Simon BallGlobal Head of Operations, Multimedia Delivery, and Infrastructure
“What can be achieved by using the cloud is far easier than we anticipated. AWS is in a different league in terms of elasticity. Other providers simply weren’t capable of offering the scalability we require.”
Reduced operating costs by 40%
Shell uses AWS to Develop Software Faster and Cheaper
Remote Team
Core Development Team
Extra Development Resources
Contractor Team
Newsweek uses AWS for Dynamic Webapps
Decreased Operating Expenses by 50%
Reduced DNS costs by 93%
Streamlined Sys Admin Personnel by 50%
Shaw Media uses AWS for Disaster Recovery
Saved $1.8 Million in second site costs
Snapshots for granular rollbacks
Primary site
Before
After
Primary site
Disaster Recovery Site
S&P Capital IQ Uses AWS for Big Data Processing
Provides data to 4200+ top global investment firms
Launched Hadoop faster, Learned Hadoop faster
S3 Hadoop Cluster
Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data center build out
Saved $1M over 3 years
50% lower cost than hosting options
Nasdaq used AWS to Build a New Line of Business
Samsung Improved their Product Experience with AWS
Saved $34 Million 85% savings versus traditional hosting