Transcript
WHAT DOES A MARKETING
PLAN INCLUDES?
It Provide DIRECTION and focus
for brand, product or company.
Each product level,
whether product line or brand,
must DEVELOP a marketing plan
for achieving its goal.
MARKETING PLAN
HUMAN RESOURCE DEPARTMENT
PRODUCT DEPARTMENT
PURCHASE DEPARTMENT
FINANCE DEPARTMENT
CONTENT OF MARKETING PLAN
EXECUTIVE SUMMARY AND TABLE OF CONTENT
SITUATION ANALYSIS
MARKETING STRATEGY
FINANCIAL PROJECTION
IMPLEMENTATION CONTROLS
MARKETING PLAN CRITERIA
Is the plan simple ?
Is it easy to understand ?
Is the plan specific ?
Is the plan realistic ?
Is the plan complete ?
Is it include all the necessary elements ?
ROLE OF RESEARCH
MARKETING RESEARCH HELPS MARKETERS LEARNS MORE ABOUT THEIR CUSTOMERS REQUIREMENTS, EXPECTATIONS, PERCEPTIONS, SATISFACTION, AND LOYALITY.
ROLE OF RELATIONSHIP
EXTERNAL RELATIONSHIP
INTERNAL RELATIONSHIP
INTERNAL RELATIONSHIP
INTER DEPARTMENT RELATIONSHIP
EMPLOYEE CO- ORDINATION
EXTERNAL RELATIONSHIP
CUSTOMER
THIRD PARTY CLIENTS
GOVERNMENTS
Marketing plan
Content of marketing plan Marketing plan criteria
Role of research
Role of relationship
CREDIT
Philips kotler
Marketing Management : a south Asian perspective
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Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net
PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com
THANK YOU
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