Transcript
INTEGRITY IS THE ACEit’s not a renewable resource
WHAT DOES A MARKETING PLAN INCLUDE?
JEET PAREKHIIT BHU
WHAT DOES A MARKETING
PLAN CONTAIN?
A MARKETING PLAN IS ACOMPREHENSIVE BLUEPRINT WHICH OUTLINES AN ORGANIZATION‘S OVERALL MARKETING EFFORTS
IT’SPERSONALdon’t let anyone tell you different
CHARACTERSTICSMORE OR LESS THE SAME.
MARKETING PLANPRODUCT MANAGERS COME UP WITH A
FOR INDIVUAL PRODUCT LINE,BRAND OR CUSTOMER GROUP
LIVEITin the way you workMARKETING PLAN
GIVES DIRECTION AND FOCUS FOR A BRAND,PRODUCT OR COMPANY
MARKETING PLAN
MORE CUSTOMER AND COMPETITOR ORIENTED
THE BEST FIRM IN CUSTOMER SATISFACTION
5 TO 50 PAGES
CRITERIA FOR GOOD
MARKETING PLAN
LOVEITenough to learn it
IS THE PLAN SIMPLE?
LOVEITenough to learn it
IS THE PLAN SIMPLE?
IS THE PLAN SPECIFIC?
LOVEITenough to learn it
IS THE PLAN SIMPLE?
IS THE PLAN SPECIFIC?
IS THE PLAN REALSITIC?
LOVEITenough to learn it
IS THE PLAN SIMPLE?
IS THE PLAN SPECIFIC?
IS THE PLAN REALSITIC?
IS THE PLAN COMPLETE?
THECUSTOMERIS
NOTALWAYSRIGHT
SETCLEARSTANDARDS‘be great’ doesn’t do it
CONTENT OF A
MARKETING PLAN
EXECUTIVE SUMMARYAND TABLE OF CONTENTS
SITUATION ANALYSIS
MARKET SUMMARY
SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS
SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS
MARKET NEEDS
SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS
MARKET NEEDS
MARKET TRENDS
SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS
MARKET NEEDS
MARKET TRENDS
MARKET GROWTH
SITUATION ANALYSIS
MARKET SUMMARY
MARKET DEMOGRAPHICS
MARKET NEEDS
MARKET TRENDS
MARKET GROWTH
SWOT ANALYSIS
SITUATION ANALYSIS
MARKET SUMMARY OFFERING
MARKET DEMOGRAPHICS
MARKET NEEDS
MARKET TRENDS
MARKET GROWTH
SWOT ANALYSIS
SITUATION ANALYSIS
MARKET SUMMARY OFFERING
MARKET DEMOGRAPHICS KEY SUCCESS FACTORS
MARKET NEEDS
MARKET TRENDS
MARKET GROWTH
SWOT ANALYSIS
SITUATION ANALYSIS
MARKET SUMMARY OFFERING
MARKET DEMOGRAPHICS KEY SUCCESS FACTORS
MARKET NEEDS COMPETION
MARKET TRENDS
MARKET GROWTH
SWOT ANALYSIS
SITUATION ANALYSIS
MARKET SUMMARY OFFERING
MARKET DEMOGRAPHICS KEY SUCCESS FACTORS
MARKET NEEDS COMPETION
MARKET TRENDS CRITICAL ISSUE
MARKET GROWTH
SWOT ANALYSIS
MARKETING STRATEGY
CASHFLOW
IS KINGyou can’t breathe without air
HAVE FINANCIAL PROJECTIONS
HIRE FOREQ
NOTPOLISHthey can always wear a suit
BETTER WORKFORCE TENDS TO BETTER CONTROL AND IMPLEMENTATION
ROLE OF RELATIONSHIPS
TEACHTHESH#T OUT OF
MARKETING RESEARCH(That’s job of a marketer)
CREDITShttp://www.slideshare.net/wrttnwrd/5-lessons-for-entrepreneurs?qid=8e63bcbb-5cf4-4462-b1b6-ec709f9b3677&v=qf1&b=&from_search=1
CREDITS
http://www.slideshare.net/wrttnwrd/5-lessons-for-entrepreneurs?qid=8e63bcbb-5cf4-4462-b1b6-ec709f9b3677&v=qf1&b=&from_search=1http://blog.marketo.com/wp-content/uploads/2013/11/Dreamforce-2013-recap-marketing-lumascape.pnghttp://smallpdf.com/ppt-to-pdfhttp://www.slideshare.net/naveedtaji/developing-marketing-strategies-and-plans?next_slideshow=1http://image.slidesharecdn.com/partnermarketingrecapv10-22-131023140042-phpapp02/95/partner-and-marketing-recap-4-638.jpg?cb=1382537148And MANY MORE
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