What are the differences with Positioning and branding in a small business?
Post on 18-Aug-2015
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CREATIVELY CONDUCT LOW-COST MARKETING RESEARCH
Helps small businesses connect with customers and study competitors.
FOCUS ON BUILDING one or two strong brands based on one or two key associations
Small businesses often must rely on only one or two brands and key associations as points of difference for those brands.
SMARTFOOD introduced its first product without any advertising by means of both a unique package that served as a strong visual symbol on the shelf and an extensive sampling program that encouraged trial.
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