What are the differences in positioning and branding with a small business?

CRAFTING THE BRAND

POSITIONING

4. What Are The Differences In Positioning And Branding With A Small Business?

Building brands in a small business is a challenge because these firms have limited resources and budgets.

Hence both focus and consistency are critically important.

Creativity is also paramount-finding new ways to market new ideas about products to consumers.

Some specific branding guidelines for small business are follows:

Creatively conduct low cost

marketing research.

Employ a well-integrated set of brand elements.

Create buzz and a loyal brand community.

Leverage credible secondary associations to gain respect.

Low cost Research

Integrated brand elements

Loyal brand community

Leveraging other associations

Summary:

Remember : Small businesses do not have the luxury to make mistakes. They must design and implement marketing programs Carefully!

CREDITS http://www.fontsquirrel.com/

https://images.google.com/

https://evernote.com/skitch/

http://www.colourlovers.com/

Marketing Management : A South Asian Perspective 14th Edition (English)

That’s all!

Thank you!

Created by Aditya Goel, IIT Roorkee, during an internship by

Prof. Sameer Mathur,

IIM Lucknow.

www.IIMInternship.com